Partner with business leaders to provide strategic guidance and collaborative thought partnership in designing change initiatives that drive business success. Key services include aligning change efforts with business goals, conducting readiness assessments, and developing frameworks for strategy activation and change normalization.

Led operational excellence across multiple business functions and workflows by designing and deploying change management methodologies and job enablement frameworks. Guided the development of new marketing services and products, and expanded workforce planning tools across the department. Oversaw data infrastructure projects and the adoption of business insights technologies and reporting frameworks. Actively engaged and partnered with shared services teams on the integration of enterprise-level operational strategies.

Oversaw the restructuring of operational teams focused on data standardization and insights, businesses tools and processes, and financial planning and analysis. Guided the validation and continual improvement of methodology and tools for project pricing and delivery. Led the development and integration of KPIs across functional groups and established reporting cadence across stakeholders. Directed program marketing and implementation strategies to deliver cost-effective customer acquisition.

Led an integrated team of marketing strategists, graphic designers and analysts to deliver effective B2C strategies on behalf of utility clients. Designed and deployed knowledge management systems, and standardized marketing KPI and reporting. Drove the strategy for building proprietary customer insights capabilities, and oversaw the evolution of digital marketing enhancements, including strategic implementation of key investments and initiatives.

Championed and deployed departmental efficiency projects including new timekeeping and project management tools. Enhanced campaign reporting by identifying key performance indicators, reporting processes, and developing robust marketing dashboard and presentation tools. Managed major initiative to assess, scope and uncover marketing tech stack recommendations in partnership with external consultant. Continued to deliver marketing strategies for key clients and business development. Managed and mentored a small team of specialists including analysts and graphic designers.

Successfully launched two community solar marketing programs in under six months. Transformed market insights into earned media and applied best practices to winning marketing strategies in securing new clients. Designed and facilitated client workshops on brand positioning and customer journey. Crafted and implemented data-driven, integrated marketing campaigns.

Partnered with the executive leadership team to facilitate transfer of knowledge and share best practices for team integration across national offices. Ensured successful transition of creative team to new leadership and managed departmental annual planning needs. Provided change management recommendations for implementation of new project management and studio functions. Managed newly formed team of marketing project managers and design production studio.

Provided creative leadership and direction to holistically manage expression of company and client brands while fostering an engaging and productive creative department. Partnered with various department leads to identify business opportunities and ensure marketing goals and objectives were consistently met. Managed creative resources and collaborative delivery of integrated marketing programs.

Mentored and managed up to 13 creatives, overseeing staffing and work product for 30 clients annually. Primary contact for marketing and creative needs on new business. Instated operational processes for resourcing, project management, and quality control. Served as creative lead on corporate campaigns and key program launches. Managed implementation of corporate rebrand and launched new marketing collateral, brand templates and internal/external websites.

Created effective and cohesive visual communications for print, web, point of sale, and out of home campaigns while ensuring messages consistently adhered to brand guidelines. Led the development of campaign concepts and pitches. Initiated, developed and deployed project intake tools. Managed vendor relationships and all aspects of print production.