• Manage agencies of record, department analytics and internal reporting dashboards.• Lead social media strategy including paid amplification budget.• Lead enterprise employee advocacy efforts including recruitment, training, content management, measurement and continuous improvement.• Primary communications leader for government markets business segment and other direct-to-consumer communication campaigns. • Accountable for aligning communication narratives with enterprise goals and the development and implementation of omni-channel programming in collaboration with brand, sales, marketing and member engagement teams.

• Primary communications leader for government markets business segment and other direct-to-consumer (DTC) communication campaigns.• Accountable for aligning campaign narratives with enterprise goals and the development and implementation of omni-channel programming in collaboration with brand, sales, marketing and member engagement teams.• Manage multiple agency partnerships and oversee project implementation with an emphasis on business results and KPIs.

• Developed and managed communications programs as a consultant with The Concept Group for 3M Window Film, Entrust Datacard and Nilfisk• Performed competitive positioning assessments, gap analysis and shaped strategic planning for new business proposals in consultation with Public Works creative agency.

• Primary client relationship manager for Anytime Fitness, managing an agency team and budget in the implementation of strategic communications campaigns including content strategy, consumer engagement and program measurement. ‒ Grew account more than 20% by expanding scope of work to include social media strategy and brand positioning. ‒ Created #BurnTheTurkey, a tongue-in-cheek consumer engagement campaign during the holidays that included a celebrity chef partnership, six-week content series (blog articles, videos, social media posts), franchisee toolkit and internal communications support. ‒ Exceeded campaign goals with +75% franchisee participation and 2,477 pieces of consumer-generated content.• Day-to-day contact for additional clients including Select Comfort/Sleep Number and Supercuts. ‒ Generated 400,000 engagements and 1.5 million video views to launch SleepIQ Kids smart bed for Sleep Number. ‒ Developed Supercuts stylist engagement program to drive corporate cultural transformation, successfully creating a community of more than 1,000 stylists and driving more than 100 video contest submissions.

• Developed strategic plan for Yoplait to create an engaging brand presence on social media and surpassed goal of one million Facebook fans• Developed and managed editorial calendars and paid social media campaigns• Provided crisis communications counsel

• Managed cause-related PR program with Ronald McDonald Houses, donating more than 1,000 Sleep Number beds across the country each year and earning media coverage in nearly every market• Created and managed the Sleep Advisory Board of independent experts to raise the company's profile on thought leadership in sleep science

• Developed strategic public relations campaigns • Coordinated award-winning campaigns for American Standard Kitchen and Bath (America’s Ugliest Bathroom contest), Sleep Number (Ronald McDonald House partnership) and Country Inns & Suites (Book It and Return)

• Developed and executed media relations campaigns earning more than 100 custom media placements for clients• Notable media placements included Associated Press, Boston Herald, The New York Times, New York Post, PRWeek, Star Tribune and local broadcast television networks in top markets including New York, Chicago, Detroit, Philadelphia and Minneapolis• Wrote press materials, pitch sheets and internal communication