Manages a public relations and event management for company.Develops and executes public relations plans for clients.Works with the account management team to prepare integrated marketing communication activities for local and international clients.

Principal lecturer in the Diploma for Administrative Office Management and Public Relations

Development and management of the company’s internal and external public relations strategy. Management and planning of the marketing communications strategy for C&W Barbados which has included the successful GSM and bmobile launches.Development and management of several local key strategic sponsorships and alliances. These include the Cable & Wireless Party Monarch, Pic of the Crop finals and Cavalcades, the band Krosfyah, The Barbados Jazz Festival and NIFCA and World Cup Soccer. Part of the team that worked on World Cup Cricket.The local management of several successful regional strategic initiatives. Examples of which are the development of the MTV/TEMPO and BET projects and formerly West Indies cricket.The proactive management of crisis communications for the company and its operations. This includes fixed line and mobile outages and as a member of the company’s regional disaster management team.Development of an improved and beneficial media relationship between the company and local media. This has been achieved with the proactive promotion and access to SMT by the media and visa versa.Management of relationships with third party suppliers, for example the public relations and advertising agencies, media houses and other freelance agencies. Preparation and monitoring of the annual corporate communications and sponsorship budgets.Prepared the narrative, President’s and Chairman’s report for the company’s annual report.Acted as Vice-President of Marketing and Corporate Communications on several occasions with responsibility for a team of 16.

Management of the public relations and advertising involved with the regional rebranding campaign of the 157 year old Barbados Mutual to the current Sagicor Financial. Member of the marketing team responsible for the planning and implementation of the company’s successful rebranding to Sagicor, demutualization and Public Share Offer.Development and implementation of PR and Marketing Communication strategies for all areas of the company’s operations – life insurance, pension, group life and health, general insurance and banking.Conceptualisation of format and content for the company’s newsletters.Development and administration of strategic corporate sponsorships.Event planning and management.Development of maintenance of local and regional media relationships.Crisis management especially a core member if the Crisis Management Team.Management of relationships with third party suppliers, for example advertising agency, media houses and other freelance agencies and individuals.Involved in the management of internal communicationsPreparation and monitoring of annual PR budgets.

Development and structuring of the media department for the new company.Implementation of systems to effectively service the client’s media needs.Account management.