As Marketing Assistant for Chris Allen, I play a crucial role in promoting the diverse works of a talented multi-media artist. From assisting in the creation of impactful marketing materials to coordinating promotional campaigns, I help create a strong online presence for the artist. My responsibilities include email marketing, developing content strategies, and collaborating on projects that enhance the visibility and appreciation of Chris Allen's artistic endeavours. This dynamic role allows me to engage with the artistic community and contribute to the success of an artist whose work spans multiple mediums.

In this role, I spearheaded the development of a comprehensive brand identity, starting from its conceptualization to full-fledged execution. This involved crafting a distinctive logo that encapsulated the essence of the brand. Simultaneously, I led the creation of a dynamic and user-friendly website, ensuring its seamless functionality and aesthetic appeal. As part of the holistic strategy, I also provided SEO services, optimizing the online presence to enhance visibility and engagement. This endeavour not only established a robust brand foundation but also contributed to the brand's discoverability in the digital landscape.

In my capacity as a marketing and content creator, I actively contributed to diverse marketing projects, honing my skills in growth hacking, crafting compelling landing pages, and leveraging platforms like WordPress and Canva. This experience provided me with valuable insights into the multifaceted realm of marketing, allowing me to develop proficiency in various tools and strategies.

Design and execution of marketing strategies, execution of marketing activities, administration of social networks, execution of sales activities and customer service.

Sinergia is the Marketing and Advertising biggest free entrance event in southwestern Colombia, which is carried out by students from the International Marketing and Advertising program of ICESI University. During the whole semester, I helped with the logistics and planning event team. I specifically worked finding and securing local and national sponsors for the event. I helped getting the university’s administrative approvals for all the permissions required to have the event and oversaw the scheduled of the event the day of.

Signo Media is the biggest Digital Marketing and Social Media event of southwest Colombia of its kind. Experts in the evolution of Social Media and the impact of mobiles in consumer behavior participate in this event. During the whole semester, I was part of the logistics team. I specifically found and secured a sponsor for the event organizers and oversaw the scheduled of the event the day of.