Co-Founder and Director at Dreamatic.Dreamatic is a creative, digital and strategic marketing agency specialised in delivering innovative marketing services for Healthcare and Software/IT industries. We are a recently established company with offices in Sydney and the UK, servicing clients worldwide. Learn more about our company here https://dreamatic.digital

Social Blue is a performance marketing agency specialising in Facebook lead generation campaigns, with clients including Hello Fresh, WWF and World Vision.Responsibilities Fulfilled- Social campaign management, including the end-to-end roll-out of acquisition and lead generation campaigns - Campaign execution, monitoring and performance optimisation- Client relationship management for global ‘Not for Profit’ vertical- Project management, including management of industry eventsHeadline Achievements- Delivered route-to-market analysis for entry into APAC/Australia region - Achieved lowest CPA of client facebook ad campaign challenge

Foodco is a leading food and coffee franchise business, with 500 retail outlets across 7 countries. Foodco trades through the Muffin Break and Jamaica Blue brands.Responsible for driving all areas of digital marketing activity for the Jamaica Blue brand, encompassing web, content, social, CRM & key digital projects.Responsibilities Fulfilled- Development and execution of the digital marketing strategy for the Jamaica Blue brand- Planning and executing digital marketing and CRM campaigns to drive brand awareness and store visits- Managing key digital projects to enhance Jamaica Blue’s digital experience and customer engagement- Management of digital, media and creative agencies- Digital content lead for web and email- Social media strategy, content creation and community managementHeadline Achievements- Implemented programmatic social advertising campaign promoting free coffee, delivering 88% conversion rate - Social coffee campaign achieved 943% increase in website tra c, of which 93% were new users- Project-managed new brand website build, including UX, prototyping, and build phases- Project-managed the development of a new customer loyalty and M-Commerce solution- Developed new content strategy for Instagram account, leading to 58% increase in social engagement- Coordinated social activation for integrated ‘25th Anniversary’ campaign, achieving 37% increase in share of voice- Delivered 44% increase in web traffic during 2017 through social, EDM and PPC activity- Revised email marketing campaign sequencing and content, improving open rates from 30%-45%

Responsibilities Fulfilled- Supporting the execution of Veeam’s marketing strategy in the Australia and New Zealand region- Managing budget allocations to ANZ marketing events and campaigns (online and o ine)- Management of ANZ marketing campaigns and projects including artwork, content plans and communications- Manage ANZ social media presence and curate content for events on Linkedin, Twitter, Facebook- Briefing creative agencies and facilitating the creation of content for web, email, print and event collateral- Plan and execute key industry events including logistics, merchandising, communications and content- Responsibility for internal and external communications to channel partners, customers and company- Facilitate technical webinars for ANZ regionHeadline Achievements:- Managed content creation for 2016 Gartner, Microsoft APC and VM Ware ‘V Forum’ industry events- Achieved 56% increase in event registrations for industry event from EDM campaign activity vs. last year- Launched company-first ‘executive briefing center’ campaign targeting enterprise C-Suite to build sales pipeline - Facilitated global company rebrand in ANZ for events, merchandising and communications- Delivered 14% increase in followers and 27% increase in engagement from joint Twitter-Linkedin campaign- Regular analysis and delivery of campaign performance reports including engagement metrics and lead quality - Project-managed creative projects using JIRA and agile project management methodology- Pipeline, budget and campaign performance management using Salesforce.com and Marketo- Project-managed selection of new merchandising partner and launched merchandising management platform

Responsibilities Fulfilled:+ Managing front-of-house administrative operations for Danone Nutricia Early Life Nutrition & Medical Nutrition+ Event and finance administrative support including bookings, PO administration (SAP), expense claims+ General HR Support including the delivery of HR initiatives, project support and new starter on-boarding+ General marketing project support including internal branding and digital marketing campaignsSkills Acquired:+ Project Management skills for HR and Marketing activity+ Digital Marketing skills including Facebook Campaign development, Google AdWords, Google Analytics+ Systems administration (SAP)

Responsibilities Fulfilled:+ Office coordination for Asia-Pacific Region including support for Sales, Marketing and HR+ General procurement including re-negotiation of supply contracts+ Accounts payable management+ Data and systems administration (Salesforce.com CRM)Headline Achievements:+ Managed multiple lead-generation campaigns through direct-response media, i.e. mail, email+ Implemented internal communications campaign to increase awareness of business KPIs and performance+ Produced regular project status reports for key accounts including Toyota, AU Post, Rakuten, ANZ Bank+ Project-managed employee incentive and engagement scheme to align practices with NA region+ Developed and rolled out HR policies and procedures including employee on-boarding for APAC region