Sara Patry Email & Phone Number

New York, NY, US

Paris, Ile-de-France, FR

• Key Achievements: Launched Social Commerce solutions at the agency level to transform the way people discover and shop on Social Media through shoppable toolsCo-designed Paid Social methodologies, playbooks, and a.
• Lead the Paid Social expertise and be the primary point of contact for all Social Media matters ensuring respect of best practices while providing advice and guidance as needed
• Building and maintaining relationships with key stakeholders for more than 10+ brands (Beauty, Fashion, and Luxury industries) with an annual budget of over $10M
• Oversee and monitor the development, execution, and optimization of Paid Social strategies to meet client’s objectives while ensuring requests are handled in a timely manner
• Lead conversations with key platforms partners and create a strong relationship with them to stay informed, innovate, and participate in betas and first-to-market opportunities
• Brief internal & external creative teams on new strategies, including influencer content and Social Commerce content, while ensuring on-time project delivery and best practices compliance

Paris, Ile-de-France, FR

• Oversaw clients’ relationships and work closely with them and the team members to deliver and implement robust and effective Programmatic and Paid Social strategies in alignment with their business goals
• Delivered strategic and innovative Paid Social & Programmatic recommendations within budget and scope of client objectives
• Developed new innovative solutions to improve campaign performance and enhance team efficiency
• Worked closely with publisher partners (Facebook, Instagram, Twitter, etc.) to collaborate on campaigns, innovate, and participate in beta tests
• Worked with other teams and offices to reinforce knowledge sharing and process implementation
• Mentored and trained the team to effectively manage and optimize campaigns to meet client goals and deliver maximum performance

Paris, Ile-de-France, FR

• Assisted in all Paid Social & Programmatic strategic recommendations, including planning, platform activation, audience segmentations, and budget proposal based on client objectives
• Analyzed and optimized channel performance daily using optimized and personalized reporting to ensure performance meets or exceeds targets while providing actionable insights and recommendations
• Assisted in interviewing, hiring, and training and worked closely with coordinators to establish priorities and manage workload

Région De Lille, FR

• Implemented and optimized Digital Marketing activations (Paid Social, E-mailing, Display, Affiliate, SEO) using best practices, A/B tests and historical data to reach sales goals
• Measured and reported performance of Digital Marketing campaigns and assessed against goals using analytical tools and data measurement
• Evaluated end-to-end customer experience across multiple channels and customer touchpoints

Lille - La Madeleine, NORD, FR

• Contributed to affiliation network animation and manage relationship with account manager
• Optimized e-mailing, displays and promotional campaigns
• Analyzed campaign's evolution and ROI with the different supports of diffusion
• Constant monitoring for new partnership and business intelligence

• Developed and implemented key Digital Marketing activities to acquire and retain new clients through SEO, Direct E-mail, and organic Social Media
• Initiated Search Engine Optimization through keyword research and Link-Building techniques in order to increase the company's page rank on all major search engines
• Managed, maintained, and developed Social Media to enhance the brand visibility

Colombelles, Normandie, FR

• Worked with the Sales teams to expand sales growth through a consultative selling approach
• Worked on communication projects to increase company visibility among new and existing customers

Clichy, Ile De France, FR

• Handled day-to-day operations with sales managers
• Welcomed customers and identified needs
• Monitored and tracked inventory

Master’S Degree In Direct And Digital Marketing, Direct And Digital Marketing

Bachelor Marketing, Marketing

Technology Degree In Business