Accountable for enhancing audience engagement and overall visibility for the festival by developing and implementing targeted social media strategies. This includes boosting key performance metrics such as likes, comments, shares, and views across various platforms.

As a Business Development Specialist at Savannah Boats, I am dedicated to driving growth and enhancing market presence through strategic partnerships and innovative solutions. Since joining Savannah Boats in August 2024, I have been instrumental in: -Forging Strategic Partnerships: Identifying and establishing collaborations with industry organizations, suppliers, and other key stakeholders to expand our market footprint and create new opportunities. My role involves negotiating agreements and spearheading joint initiatives that align with our business goals. -Event Management: Planning and executing company events, trade shows, and promotional activities to elevate our brand visibility and attract new business prospects. I manage all aspects of these events to ensure they align with our strategic objectives and deliver measurable results. -Merchandise Oversight: Led the procurement and design of promotional merchandise, including t-shirts, drink koozies, business cards, stationery, and coffee mugs, ensuring they reflect our brand identity and meet market needs. -Office Management: Overseeing the procurement of office supplies and managing the design and decoration of our new office space, creating an environment that supports productivity and reflects our company culture. -Conflict Resolution: Addressing and resolving issues that arise in business relationships, striving to find mutually beneficial solutions, and maintaining positive, professional interactions.

-Develop compelling social media content that captures the essence of the Breakaway Music Festival, effectively promoting our Charlotte festival location. My content strategies are designed to resonate with our target audience and generate buzz around our events. -Utilize various social media platforms to increase visibility, attract attendees, and drive ticket sales. My approach combines creative storytelling with data-driven insights to optimize engagement and reach. -Collaborate with the marketing team to enhance the festival's presence online, leveraging trends and audience insights to craft messages that maximize impact.With a focus on innovation and audience engagement, I am dedicated to enhancing the festival experience and contributing to the overall success of Breakaway Music Festival. My experience in social media marketing and passion for music events empower me to effectively drive brand growth and connect with our festival-goers.

I excelled in leading a team of 17 while fostering a dynamic and positive work environment. My key responsibilities included: -Managing and motivating a diverse team, ensuring a supportive and enjoyable workplace culture that drives performance and team cohesion. -Handling daily operational tasks such as opening and closing registers, conducting bank runs for deposits and change orders, and maintaining a sales floor that meets high standards of cleanliness and customer appeal. -Training new staff members to align with our store’s standards, and assisting in creating and managing the store schedule to ensure efficient operations. -Oversaw the acceptance of consignment items, ensuring they are in like-new condition, up-to-date with current fashion trends, and that labels are current. Setting up profiles for new clients and maintaining the quality of consigned items throughout their stay in the store. -Enhancing the shopping experience by ensuring the customers are always welcomed and helped to the best of our ability. -Planned monthly store events with exclusive promotions and goodies for customers to enjoy. My experience in customer service, team management, and strategic planning, combined with my skills in social media communications and luxury goods retail, equipped me to contribute effectively to MODE's success.

I effectively managed a team of 11, providing real-time coaching and motivation to ensure exceptional performance and address any inquiries or concerns. My role encompassed a range of responsibilities including: -Team Leadership: Coaching and inspiring team members, resolving issues, and fostering a collaborative environment to enhance job performance. -Operational Management: Completing monthly ledgers with key metrics such as UPT (Units Per Transaction), DPT (Dollar Per Transaction), sales goals, and spread. Managing store financials by counting drawers, making bank deposits, and overseeing supply orders. -Training and Development: Onboarding and training new employees, creating and managing schedules, and leading the hiring process. -Marketing and Social Media: Creating and posting engaging social media content to promote our location, and ordering promotional products to support marketing efforts. -Visual Merchandising: Overseeing and implementing visual changes on the sales floor to ensure an appealing shopping experience.My experience in management, social media marketing, and retail operations, combined with skills in strategic planning and team building, has equipped me to drive store success and deliver a high-quality customer experience.

Drove store success through a combination of leadership and customer-focused strategies, my key responsibilities included: -Managing and mentoring a team of 6 to ensure high performance and a positive work environment. -Achieving an average of $40,000 in monthly sales by building and nurturing strong relationships with clients, providing personalized styling advice, and ensuring a memorable shopping experience. -Handling financial transactions, including bank deposits and change orders, and creating engaging social media content to enhance the store’s online presence. -Developing trust with clients through expert advice and exceptional service, fostering long-term relationships and customer loyalty. -Organized and coordinated personal shopping events and holiday parties for clients, including planning, promotion on social media, and setting up visually appealing event spaces with snacks and supplies.My role at Uniquities honed my skills in team management, client relations, and retail operations, equipping me to drive sales and deliver outstanding customer service.

As Social Media Director for Vineyard Vines Raleigh, I managed the social media accounts for 12 stores in our district. I led the development and execution of social media strategies that resulted in a +2.5% increase in followers, +4.9% in likes, and an overall 91.8% increase in reach since I took over the account in September 2021. I also provided guidance and training to store employees on creating Instagram Reels and enhancing social media content.Key Responsibilities: -Developed weekly content calendars and sent out guidelines for social media posting. -Trained staff on social media best practices, including content creation and platform engagement.

In my role as Crew Lead, I oversaw a team of 14, ensuring smooth daily operations, including opening/closing procedures, paperwork management, and store performance tracking. I focused on creating a transparent, safe, and supportive environment for my team, fostering a culture of collaboration.Key Accomplishments: -Responsible for overseeing store opening and closing procedures, managing daily paperwork, and maintaining accurate ledger entries at the beginning and end of each day. -Spearheaded several charity events, raising $18,862 in 2021 for causes including the American Foundation for Suicide Prevention, American Heart Association, and the LGBT Center of Raleigh. -Organized district-wide events to amplify charitable impact, leading to an additional $6,000 raised in 2022 for the American Foundation for Suicide Prevention. -Collaborated on visual merchandising and store floor moves to optimize customer experience. -Coordinated district-wide Diversity, Equity, & Inclusion (DE&I) monthly calls, providing curated resources like TED Talks and articles, and facilitating discussions.

During my internship at BG's Custom Windows, I contributed to various aspects of the business, including design, client relations, and operational support. -Provided design input for customized window treatments. -Assisted with the selection and customization of fabric cuts and styles tailored to client preferences. -Managed business expense tracking and client purchase records to ensure accurate financial documentation. -Measured window frames for precise fitting of custom products. -Supported client meetings and communications to ensure a seamless customer experience.