After 15+ years of partnering with ecommerce leaders and iconic household brands, I launched my own communications consultancy to take on the work I love to do. I help brands craft strategies that reach their target audiences in a way that drives awareness and affinity. As a results-driven professional, I am relentless in my pursuit for impactful media coverage. I mine data and help brands uncover the insights needed to deepen their storytelling and demonstrate relevance. I offer a variety of services including: Media relationsStrategic planning Influencer engagement Partnerships and eventsExecutive comms and thought leadershipParental leave coverageBrand experience includes Amazon, Stitch Fix, Mercari, 3M, Johnson & Johnson (now Kenvue), Bic, Church & Dwight, Procter & Gamble and Mondelez.For more information on my offerings, send me a DM or email saraconditcomms@gmail.com.

Strategic planning: Set communications strategies and developed corresponding narratives to elevate core business objectives and refocus marketing/comms efforts on new target audiences -- Developed and executed GTM strategy for the company's first-ever generative AI tool Media relations: Served as front-line press contact for all media, fielding inbound inquiries and driving always-on drumbeat media efforts (e.g. newsjacking, trendspotting, etc) to proactively maintain a steady cadence of media coverage Data mining and analytics: Uncovered, compiled and analyzed relevant data (e.g. platform search data and trends via Looker, consumer surveys and studies, etc.) to generate or support story angles that demonstrated cultural relevanceInternal liaison: Built strong relationships and partnered with cross-functional teams including Legal, Public Policy, Marketing, Product, Engineering, Insights/Analytics, CX and Business DevelopmentReputation management: Provided strategic counsel to cross-functional partners, evaluating and assessing PR opportunities and risks on behalf of the business and developing appropriate statements/response plans to issues and crisis situationsExecutive communications: Assessed media opportunities and oversaw development of thought leadership strategy for CEO, managed executive speaking engagements and media interviews Government relations and public policy: Supported public policy team with communications initiatives and strategy development, participated in Coalition for 1099K Fairness efforts alongside other like-minded companies and organizations Corporate sustainability efforts: Led comms for annual Reuse Report in partnership with GlobalData to identify market trends in the reuse ecosystem and conduct subsequent storytelling Agency management and leadership: Oversaw relationship with PR agency and served as key marketing and comms thought leader in the organization

Strategic planning and brand building: Developed integrated and PR-led campaigns to elevate Stitch Fix brand and key lines of business (Womens, Mens & Kids); met and exceeded quarterly and annual OKRs Executive communications: Secured media interviews and speaking opportunities for C-suite/senior execs, developed briefing documents and conducted media trainingMedia/influencer relations: Handled inbound inquiries, drafted press releases, managed spokespersons, oversaw VIP, celebrity and influencer relationships and drove always-on drumbeat media strategy to keep Stitch Fix in the newsData-driven storytelling and innovation narratives: Partnered with data scientists, product managers and merchants to identify insights and leverage algorithmic tools to aid in storytelling and fuel awareness of new offerings and technologyIssues management/change comms: Drafted plans to address issues/manage organizational change, preparing FAQs, handling media inquiries, monitoring coverage/conversation and reporting back to key stakeholdersAffiliate PR: Spearheaded first-ever affiliate PR strategy unlocking new revenue streams through the inclusion of shoppable products in media coverage Partnerships, collaborations and events: Initiated like-minded brand and non-profit partnerships, designer collaborations and co-marketing opps with key vendors to increase credibility and expand on social impact platform Broadcast: Negotiated integrations/tradeouts with key broadcast outlets, driving awareness and quantifiable traffic to .comReporting: Led reporting across Comms for quarterly Board of Directors meetings Internal liaison: Represented comms and maintained relationships across business with key stakeholders in Marketing (Growth, Social, Influencer, CRM), Creative, Merch, Product, Algorithms, Styling, Legal, HR, UK, etc.Management and leadership: Oversaw PR and affiliate agency relationships, led hiring and served as a manager/mentor for junior staff and freelancers

Clients: Amazon Prime + Retail, Johnson & Johnson/McNeil-PPC (now Kenvue), 3M, Church & Dwight and BICStrategic planning: Developed/executed insight-based programming tailored to individual business objectives of each client and target audienceClient relations: Primary contact for senior clients, anticipating business needs, delivering strong results and exceeding expectationsMedia strategy: Crafted hard-hitting strategies that effectively delivered media placements in top-tier national and local print, broadcast and online outlets Crisis comms/issues management: Drafted/delivered messaging, FAQs and contingency plans for use in dealing with press and social media inquiries related to product recalls, warnings, discontinuations, shortages, price increases, inaccuracies, etc.Brand positioning: Launched overseas brands in US with solid go-to-market strategies and repositioning/contemporizing iconic brands to reach new targets Interview coordination: Scheduled and facilitated interviews with high-profile spokespeople (experts, execs, celebs, influencers, etc)Strategic partnerships: Identified/facilitated equity-building partnerships with charitable organizations, media partners and sponsorships Leadership: Led agency’s largest account team, reporting to agency partner and supervising a team of 10-12 across PR, Social & Influencer Social and digital media: Leveraged knowledge of ever-evolving social media landscape to complement PR programs with relevant social/digital elements Global Tool Kitting: Created playbooks and templates to aid partner agencies/global teams in utilizing PR concepts and assets in other disciplines and international markets for efficienciesNew business and brand planning: Conducted research, drafted plans and presented ideas to new and existing clients

Public relations for consumer brands in the food, spirits, sports, lifestyle and beauty industries.

Affiliate marketing for Nickelodeon Kids & Family Brands and Comedy Central.

Media relations for luxury travel and hotels.