Sara Parrish Email & Phone Number

Fort Lauderdale, Fl, Us

As the Director of Events and Experience Centers, I currently play a critical role in the Corporate Marketing function, following the merger of Citrix and TIBCO. I provide support to all business units including TIBCO, Citrix, and Spotfire, managing global events and overseeing the Executive Briefing Program and Experience Centers.* Rebuild the Executive Briefing Program to align with the Cloud Software Group strategy, focusing on existing customers, renewals, and expanded business opportunities. * Spearhead robust events governance model, including compliance, data privacy, cost control, quality standards, reporting and company-wide events calendar.* Deliver a wide range of high-quality events across the globe, including sales kickoffs, customer roundtables, executive summits, and tradeshows and sponsorships.* Upkeep and rebranding of Experience Centers in London, Fort Lauderdale and Santa Clara.

Santa Clara, California, Us

As the Director of Global Events & Sports Marketing, I was responsible for the strategy, team, budget, and agencies that executed global customer and sales events, as well as sports marketing campaigns and activations.* Collaborated with executives, marketing leaders, and in-house creatives to determine event themes, messaging, and branding for sales events (e.g., Sales Kick-Off, Presidents Club) and customer events (e.g., user conferences, summits, advisory boards).* Determined and implemented promotional tools, such as email marketing, paid digital ad placement, social and PR activities, and sales enablement, to achieve audience acquisition goals for each event.* Implemented a disciplined measurement approach to quantify event successes and develop key takeaways for future events. Reported findings to executive leadership and across the company.

Santa Clara, California, Us

* Assembled and led a team of event professionals to execute global events, both virtual and in-person, expanding the team from one to five due to increased event demand.* Spearheaded all aspects of global event planning, including vendor management, venue sourcing, budget creation, work stream management, creative design, food and beverage, swag, hotel and venue management, registration, speaker management, executive support, and post-event debriefs.* Successfully created a custom virtual events platform in partnership with a technology vendor, resulting in the completion of five virtual events with over 16,000 registrants and 9,500 attendees. Events had an average bounce rate under 5% and an average user time on the platform of over five hours.* Built a unified sports marketing program, including Formula One, Women's Cycling, NFL, and MLB sponsorships.* Managed all marketing efforts associated with the Formula One mar-tech partnership with Mercedes-AMG Petronas F1 team, including hosting C-suite customers and prospects at premier F1 Grand Prix events and delivering data-driven technical case studies with supporting social, digital, and event campaigns in collaboration with campaigns, content, and voice of the customer teams.* Responsible for managing event budgets between $2.5-$8million, in addition to $12 million in sports-related sponsorship deals.

Santa Clara, California, Us

* Defined event standard for TIBCO and delivered detail-oriented and timeline-driven process that is now implemented across corporate events.* Lead cross-functional team of over 50, from corporate marketers to product managers, from sales executives to education practice leaders, from financial analysts to senior HR leaders, in order to deliver impactful large-scale events.* Designed dynamic event agendas, organized content, activities, and speakers to inspire attendees and enhance the learning experience.* Utilized a data-driven mindset in order to set strategic goals, promptly measure KPIs, track milestones and collaborate with other teams to showcase the outcome of each event to senior level management. * Responsible for all end-to-end operations of events, e.g. management of tech and event vendors, oversight of audience acquisition plan and promotions, execution of onsite experience from meetings management, food and beverage, and evening events.

San Rafael, California, Us

* Event management of meetings and events, ranging from full coordination of small executive meetings with 10 attendees, to sales conferences for 500 attendees, to coordination of executive care programs and meeting managements for global user conferences with 25,000 attendees.* Developed and tracked timelines and deliverables across all event workstreams, e.g. registration, sponsorships, website design, and creative collateral development.* Managed production and technology vendor relationships, e.g. negotiations, budget management, and timelines. * Orchestrated production of program collateral and signage, both digital and print.* Became integral part of client’s event strategies, with repeat events yearly. Ultimately, was offered an internal position with client, TIBCO Software.

San Rafael, California, Us

San Rafael, California, Us

* Responsible for the pre-planning of corporate and incentive events, ranging from 10-5,000 attendees. First point of engagement for returning or prospective clients.* Developed client facing program documents, often built within client’s branding guidelines.* Created event budgets up to $15m. Managed all contracting elements, e.g. SOW creation, hotel and venue negotiations to contracting, creation of payment timelines and cost savings reports.

San Rafael, California, Us

San Rafael, California, Us

Menlo Park, Ca, Us

- Advanced front office and reception skills including handling multiple phone lines- Instituted a new and updated filing system company wide- Data entry including contracts, new accounts and maintaining current account information

Master'S Degree, Art History And Art World Practice

Bachelor Of Arts - Ba, Economics & Studio Art

Study Abroad - Italy, Fine And Studio Arts