Senior marketing and consumer sales executive for an iconic, financially independent, family-owned winery that produces a portfolio of 100,000 cases annually of luxury wines for the wholesale, direct-to-consumer, and export markets. Integral member of senior management team, collaborating on facility improvements, technology implementations and company-wide initiatives. Experienced and trusted resource to provide insight to employee policies, strategic planning, long-term investments and crisis management.

Successfully established and managed all aspects of an independent wine brand. Created 5-year strategic plan to forecast production needs and financial projections to scale business without additional investors or loans. Managed all financial and administrative aspects of the business, including P&L statements, AR/AP, sales tax, tax returns, TTB COLAs, CDFA reporting, etc. Specialized in producing custom wines for notable restaurants addressing style, branding, price points and quantities. Negotiated grape contracts with vineyard owners and managers, including price, tonnage, pick dates, specific blocks, etc. Conducted sampling, fermentation, filtration and bottling operations to ensure the highest quality.

Managed and executed all operations of the United States extension of a three-generation, family-owned cork company based in Spain. Increased annual sales by 56% and tripled customer base.

Led development and execution for a diverse range of marketing, sales, public relations and wine packaging needs. Managed packaging development including production and quality control of wine labels, TTB label approvals, closure selection and branding, glass selection and case artwork. Valued winery representative to close sales opportunities and provide education of the winery and wines. Executed major sponsorship agreements, including Team Artemis of the 2013 America’s Cup. Lead cross-functional teams in the development of new corporate website to promote functionality, enhance public image and increase sales.

Led the strategic vision and execution of proprietary sales and marketing materials for a leading wine industry supplier. Managed facility improvements and staffing needs to open a satellite location in Healdsburg. Successful sales representative of fermentation, filtration, equipment and packaging products.