-Lead strategic development and execution of all marketing initiatives-Development planning, coordination, and execution of all public relations and communications programs-Review data analytics and build strategy based on analytic findings-Development of PR strategy and execution-Promotional and advertising strategy and budgeting-Lead development and implementation of all social and digital strategy, as well as design and branding, resulting in over 200% engagement growth over the course of one quarter-Consult with digital agency on website content and strategy

-Lead strategic development and execution of all marketing initiatives-Development planning, coordination, and execution of all public relations and communications programs-Reviewed data analytics and build strategy based on the findings-Direct supervisor of up to 4 full-time employees and 6 part time employees at any one time -Lead development and implementation of all social and digital strategy, as well as design and branding-Managed sales and marketing team, including hiring and recruitment-Created a solid network of strategic partnerships-Negotiated advertising and new business contracts-Conducted thorough analysis on marketing ROI and successfully develop cost effective solutions-Developed and executed marketing plans, defining what support is needed to hit objectives-Monitored volumes, revenue, and other success metrics to determine strategic focus on a monthly basis-Visited with C-suite regarding partnerships and contract negotiations, resulting in $2 million+ in new yearly revenue from 2018-2022-Create marketing and client procedures for all departments to follow

-Manage and train sales and marketing team-Oversee CRM to monitor pipeline sales and leads-Facilitate in person and remote visits to current and potential clients-Attend and plan trade show events that align with market needs-Create a retention and onboarding plan for clients

* Develop and maintain favorable relationships with new and existing clients to maintain and increase business* Interact with prospects and existing clients to increase business from referring physician practices* Develop and implement strategic sales and marketing objectives to support PCNM’s goals for obtaining new referring physician client accounts* Identify and promote the services referring physician practices value through interaction with prospective and current clients* Educate new and existing clients on services, subspecialty expertise, and tests provided by PCNM* Solve problems, answer questions, and build a relationship of trust and reliability with the referring physician practices and his or her entire staff* Monitor and evaluate market trends in the industry and new competitors in the region to remain competitive