Sara Rogers

Sara Rogers Email and Phone Number

Data Strategy and MarTech @ Sallie Mae
newark, delaware, united states
Sara Rogers's Location
Greater Jackson Area, United States
Sara Rogers's Contact Details

Sara Rogers personal email

n/a
About Sara Rogers

Focused and driven Marketing professional with over 17 years of experience in customer and client focused positions in the financial services industries. Primary background in direct marketing operations and marketing technology driven project management initiatives requiring an understanding of working in Agile environments, gathering requirements, testing and development, implementation, and analysis, all while staying focused on customer experience.WOO ∙ COMMUNICATION ∙ SIGNIFICANCE ∙ ACTIVATOR ∙ FOCUS•Analytical problem solver, with the ability to efficiently manage issues and streamline operations.•Excellent communicator with clients and internal team members with the unique ability to motivate team mates to meet deadlines and client expectations.•Savvy technology professional with experience in requirements analysis, CDE, Unica Campaign, SharePoint, Linux, FTP/SFTP, SQL, SAS EG, and Batch and Real Time data processing environments.

Sara Rogers's Current Company Details
Sallie Mae

Sallie Mae

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Data Strategy and MarTech
newark, delaware, united states
Website:
salliemae.com
Employees:
2829
Sara Rogers Work Experience Details
  • Sallie Mae
    Director Data Management
    Sallie Mae Jul 2023 - Present
  • Regions Bank
    Vp, Program Manager - Marketing Technology Project Lead
    Regions Bank Nov 2021 - Jul 2023
    • Lead role for daily collaboration and relationship development with all lines of business, IT, Application Development, Data and Insights and Digital Banking team to ensure proper scoring and prioritization of projects to ensure marketing goals are met for program.• Responsible for continuous assessment of Marketing Technology stack and leading the charge for evaluation and selection of new technologies or vendors.• Developed internal project intake process to assess project scope, size, risks, timelines, and requirements so Marketing Operations could proactively prepare for roadmap deliverables.• Develop business and functional requirements, project plans and schedules, and assemble teams ranging in size from 5 to 20 people.• Managed a team of Project Managers and Business Analysts to drive project timelines, processes, and continually improve efficiencies to ensure scalable solutions are implemented timely and thoughtfully.• Ensured successful implementation, testing, delivery, and retrospective analysis were completed for each initiative as outlined in business and technical requirements and obtain stakeholder acceptance.• Serve as Lead Data Steward for Corporate Marketing on Enterprise Data Advisory Committee.
  • Regions Bank
    Vp, Senior Operations Team Lead, Outbound Database Marketing
    Regions Bank Jan 2019 - Nov 2021
    • Responsible for day to day communication across business lines to ensure understanding of scope of work for outbound campaign initiatives, marketing operations projects, and data governance. • Point of contact for critical business issues requiring bank wide coordination such as COVID, Fraud, or policy changes and understanding the marketing data needed to successfully communicate to our customers.• Responsible for defining technical requirements for outbound channel files, internal and external operational systems and how applications are affected downstream by leads generated by Marketing Operations. • Serves as Lead Data Steward for Corporate Marketing and developed understanding of CDE/CDA assessment procedures, how to prioritize work with the data lake team, and when to escalate data issues.• Assisted with development of CCPA BRD and Process Development to ensure future requests could be handled efficiently.• Responsible for management of resources and timelines to ensure deliverables are executed as expected.• Served as Team Lead for Consumer Deposits, Private Wealth Management, Investment Solutions, and Branch Small Business Outbound Marketing Operations efforts.• Responsible for managing and implementing testing plan for Unica 12.1 implementation for Outbound Operations.• Responsible for documenting, testing, and implementing functional and technical requirements to address incentive remediation efforts.
  • Rr Donnelley
    Interaction Manager
    Rr Donnelley Jan 2018 - Jan 2019
    • Day to day management of client relationships across several industries.• Responsible for documenting new business processes for each client and the delivery software they used to manage their communication methodologies regardless of channel. (TM, EM, DM)• Responsible for reporting and analytics of change management in multiple channels across varying clients/industries.• Responsible for driving and finalizing successful implementation of new CRM tool for major cosmetics company. Develop and QA marketing campaigns across multiple development applications. Day to day use of SQL commands to determine best approach to utilizing marketing data to improve targeting.
  • Regions Bank
    Assistant Vice President, Campaign Specialist
    Regions Bank Jun 2015 - Jun 2017
    Jackson, Mississippi Area
    • Implement traditional direct marketing campaigns and customer centric communications.• Use SQL to create targeted marketing campaign files via the Unica Campaign Management tool and SAS. • Transfer data to and from internal and external partners for campaign implementation.• Summarize analytical data into user-friendly reports translatable by multiple audience levels. • Design, build, audit, and execute marketing campaigns to specifications requested within predetermined timeframes.
  • Acxiom
    Decision Support Analyst/Project Manager
    Acxiom Feb 2011 - Jun 2015
    Decision Support Analyst – Production Support • Provided 24/7 support for major financial services corporation applications to ensure optimal durability and reliability. • Investigated and resolved any connectivity, configuration, or other operational issues of real time and batch applications.• Managed multiple projects ensuring technical hardware maintained PCI compliance and led the charge for converting 20+ banks to new hardware within 12 week window.• Trained end users by means of verbal support instruction and email communication as well as training documentation that could be used for RCA. • Completed monthly audits on tables and data affected by synonym swaps in oracle database.• Assisted in major retail client data flow design and development. Monitored flows (internally developed GUI) during testing and post-production to ensure process was followed and performed as expected.• Responsible for compiling data requests for client regarding daily fraud, risk assessment, transaction processing times and reporting in manner understandable for multiple audience levels.• Responsible for ensuring documentation is updated in SharePoint for all procedures. Decision Support Analyst-Lead Account Developer• Responsible for reviewing, implementing, and managing contract relationships to ensure services provided were contracted.• Identified situations where change requests were necessary because requested projects from clients were outside the scope of the contract. In turn, escalated those requests to improve revenue return on work completed. • Responsible for communicating with the Data Architecture team to identify bottlenecks and address those issues with team to eliminate.• Assisted in development of new approach for more efficient campaigns to address reporting and suppression's.• Assisted with development of optimizing scheduling and table dependencies as well as data implementations.
  • Windstream Communications
    Analyst Ii
    Windstream Communications Jun 2006 - Feb 2011
    Carrier Access Billing Account Management - Responsible for maintaining relationships with major wireline and wireless carriers totaling over 14M in revenue. Responsible for circuit billing design and billing setup including knowledge of USOC, NECA, NANPA, and CLEC/ILEC billing standards.Analyst II – Carrier Access Billing System Analyst – Windstream Communications• Daily communication to report analysis, verification, and invoice disputes with large multi-million dollar accounts.• Monthly reporting of all open invoices and assisted in reserve reports for accounting.• Verification of facilities using Metasolv inventory system.• Analysis of minutes of use using call detail records within database to determine usage types and verify percent local usage (PLU) or percent interstate usage (PIU).• Verified rates based on Tariff’s, Interconnection agreements or provider agreements.• Processed Reciprocal Compensation accrual file for month end accounting process.

Sara Rogers Skills

Unica Affinium Campaign Telecommunications Billing Account Management Sql Linux Circuit Design Project Planning Business Intelligence Microsoft Excel Customer Service Crm Leadership Vendor Management Business Analysis Microsoft Office Requirements Analysis Sdlc

Frequently Asked Questions about Sara Rogers

What company does Sara Rogers work for?

Sara Rogers works for Sallie Mae

What is Sara Rogers's role at the current company?

Sara Rogers's current role is Data Strategy and MarTech.

What is Sara Rogers's email address?

Sara Rogers's email address is sa****@****ons.com

What are some of Sara Rogers's interests?

Sara Rogers has interest in Children, Education, Science And Technology, Disaster And Humanitarian Relief, Health.

What skills is Sara Rogers known for?

Sara Rogers has skills like Unica Affinium Campaign, Telecommunications Billing, Account Management, Sql, Linux, Circuit Design, Project Planning, Business Intelligence, Microsoft Excel, Customer Service, Crm, Leadership.

Who are Sara Rogers's colleagues?

Sara Rogers's colleagues are Sam Cottrell, Ali Belkacem, Chris Killian, Lois Keller, Lachmi Das, Dan Sharma, Pmp, Diane Capps.

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