• Helped found and currently curate company online journal, a daily blog that develops the brand’s story and identity;• Regularly speak with and interview artisans, chefs, musicians, and community members to craft written profiles – framing each story within historical and cultural context;• Research and write about historical figures relevant to our brand, partner brands, the South, and cultural/social movements;• Respond to interview requests from media outlets;• Maintain daily publishing schedule of journal and social media content;• Manage schedules and budgets for freelance and in-house writers;• Perform market research to evaluate consumer trends;• Contributed content and edited 5 craft books, with one in development

• Develop content and manage logistics in several verticals including health care, music, and tech – both profit and non-profit;• Set budget and timelines;• Oversee project management, from concept development to completion;• Copy writing and editing, including white papers, press releases, artist bios, and magazine articles;• Partner with creative teams to develop style and brand guidelines for organizations;• Execute seamlessly across a wide variety of digital platforms and print materials

• Develop and lead a team that embodies the mission and values of O’More; supervise, mentor, and motivate staff to meet enrollment goals;• Use best practices for admissions/recruitment planning and continuous improvement based on data;• Establish a communications plan based upon available data that effectively reaches prospective and returning students, with the intention of recruiting and retaining students;• Develop, implement, and monitor strategic recruitment and marketing plans to meet the goals of O’More and to assure continued enrollment growth in new students while increasing student success and diversity and supporting the work of other units and stakeholders;• Develop and manage the area’s annual budget, being fiscally responsible for the planning, allocation, and tracing and demonstrating its effective use;• Maintain and/or establish policies and procedures that are effective and efficient and that create high levels of customer service, align with brand, and foster student success;• Ensure that informational materials and relevant forms related to admissions are regularly updated and compliant with all appropriate laws and accreditation rules;• Engage and represent O’More appropriate external audiences, including parents, teachers, school administrators, alumni, corporate partners, and social investors, and members of the business and governmental communities, as appropriate;• Alongside the Director of Financial Aid, monitor the institution’s discount rate to ensure that it is within the anticipated range

• Plan, organize, and supervise the Financial Aid department to administer federal, state, and institutional financial aid funds and services;• Perform standard financial aid duties such as needs analysis, verification, loan processing, and satisfactory academic progress monitoring;• Monitor, approve, and/or revise all financial aid packaging for all qualified applicants in accordance with federal, state, institutional, and other policies and procedures;• Contribute to student satisfaction through delivery of quality customer service in all aspects of the administration of financial aid and student well-being; • Partner with the Admissions staff in managing fair and equitable merit-based scholarship awards to meet enrollment and net tuition revenue goals. Works closely with student accounts and the registrar to coordinate efforts to optimize operations and provide good customer service;• Oversee financial aid reporting responsibilities (including the FISAP) and works with other departments on other reporting requirements;• Work closely with the college's chief compliance officer to ensure that all federal, state, and institutional policies and requirements are met and to establish best practices;• Provide counseling to families and a diverse student body.

Administered federal and state grant and scholarship programs, including the Tennessee Education Lottery System (TELS) programs in accordance with regulations and institutional policies. Responsible for fair and consistent evaluation of student files and counseling of undergraduate and graduate students. Composed, created, and edited office publications, including published materials and website.

Administered all scholarships awarded under the Tennessee Education Lottery System (TELS) according to state regulations. Responsible for fair and consistent awarding of all institutional, foundation and third-party scholarships. Reconciled all internal and external scholarship accounts each fiscal year. Counseled students on general financial aid matters. Chaired the NSCC Scholarship Committee.

Directed and managed data exchange with the US Department of Education, coordinated Federal Pell Grant program, managed quality control program, assumed responsibility for all reporting. Provided financial literacy assistance. Responsible for software implementation, technical support, and departmental research, including submission of the FISAP and IPEDS data.

Managed the institutional and federal work study programs, ensuring adherence to all federal regulations. Evaluated and managed student earnings and eligibility, coordinated with departmental supervisors, oversaw tax paperwork preparation. Provided financial literacy assistance. Created content for and directed training workshops.

Responsibilities included assisting in office coordination, production assistance, shipping assistance, answering multi-line telephone, scheduling, making orders. Special project coordination duties include research, writing, and event coordination.