🏋️‍♀️ Heavy lifting - overhauling ICP, GTM strategy, positioning and messaging, competitive strategies. Tons of market research analysis and planning on how to take it from strategy to execution.

Helping companies nail their positioning, messaging and go-to-market strategy.

Wore more hats than a cat at a costume party. Among many other things, worked closely with product & UX to define new post-pivot SaaS product and value propositions, and worked with sales team to close beta-customers.

Nosto is a Commerce Experience (CXP) Platform. I helped Nosto clarify their value to merchants in a saturated, highly competitive market, and to establish themselves in the developing Commerce Experience category. My approach was holistic: bridging the product marketing efforts together from top-of-the funnel acquisition, all the way to customer marketing & engagement. After all, your prospects are your future customers 💁‍♀️Some of my high-level strategic responsibilities:- Product marketing strategy & execution: being the voice of the customer and product marketing across the organisation (product roadmap, customer research, exit interviews, market research, feeling the internal pulse from sales team & CSMs)- Translating Product & Platform vision into tangible market approach through positioning, messaging and nomenclature- GTM preparation in form of market research for new technologies and products being developed at Nosto- Ownership, positioning & coordination of feature & product launches, as well as customer-targeted product communications- Strategic competitive intel: research & creation of battlecards & competitive narratives- Internal & external sales enablement materials & decks

Solvemate is a leading customer service automation platform that creates meaningful conversations.In my daily grind, I wore many hats 👒, but some of my key tasks, achievements and responsibilities were:- Running & managing the entire Solvemate rebranding & creation of new website from start to finish- With the Marketing Lead, creating new positioning, messaging hierarchy and value prop- Creating long-form top of funnel market education materials & blog posts based on funnel-stage- Responsible for strategy & execution for product marketing communication & all content marketing (product newsletters, feature launches, landing pages, social media, newsletters, blogs & all brand and content marketing, etc)- Responsible for all GTM sales enablement material: onepagers, sales deck, case studies, LPs etc.- Coordinating and managing all our creative & media production with freelancers (graphics, video, online & offline)

Spreadshop is a free, white label Print-on-Demand (POD) ecommerce shop service for selling merchandise. In our Shop Owner Engagement Team, helping our new shop owners become successful shop owners is our bread and butter. My tasks included, but were not limited to:- Product marketing: I worked closely with POs & developers for product communication & feature releases- Supporting product teams by providing user feedback & stories for feature prioritisation and positioning- Content marketing (Blog articles, product tours and tutorials, case study interviews)- Newsletter campaigns & feature releases- Community marketing: tripling discussion forum visits & user engagement- Knowledge management & mainitaining Help Center & FAQ- Defined & rolled out new product terminology, in preparation of phasing out the legacy shop product & UI, and migrating all users to the current shop system.

Spreadshirt is one of the world’s leading e-commerce platforms for on-demand printing of clothing and accessories. As an International Customer Service Representative, I was granted new responsibilities and a high-level of autonomy after working less than two months in the Care Team. Key achievements:- Introducing & setting up Finnish customer service- Conducting trainings and onboardings for social media service- Setting up & standardising a new tonality, guidelines and a service level for social media service channels - Improving internal communication regarding PR-issues and establishing cross-departmental communication processes

Lifestyle blog where I applied my love for writing, thorough research and creating informative, high-quality content. The blog covered an array of leisurely topics that interest me: folk traditions, cooking, travel, beauty, DIY, and cleaning. Currently on hiatus. Some articles were republished in other media, see links below. You can also find Practicalities on Facebook.

EIFER is an international R&D centre of the EDF Group. During my time there, I was involved in a variety of research projects and had multiple other areas of responsibilities, mainly in project discovery & communication. For the research projects, I used my analytical and structured approach to successfully create a fundamental understanding of new phenomena, that would be then further used for service and product development. Project discoveries for "European Smart City Standardisation", "Smart Harbours”, “Smart Cities & Smart Participation” & "Living Labs, Open Data & Open Innovation":- Research of the existing initiatives & concepts- Evaluation of business cases- Identification, analysis, mapping, and presentation of the main development streams Some research deliverables were later used as university course at the University of Leuven.In addition, I was a communication assistant for Fundamentals & Development of Fuel Cells 2013-conference and performed a variety of event marketing and conceptualisation tasks for the conference.

Localising Converis - a research management software - for Finnish markets. The software allows the user to complete professional profiles for a complete and up-to-date collection of all teaching, research, and service related activities. My tasks included: - UX & UI copy / localisation of the software from English to Finnish- Testing the product for content accuracy & user experience - Research for appropriate terminology given context- Creating standardised terminology for the tool & menus- Writing, editing and proofreading copy for the software