Sara Schapmann Email & Phone Number

Writes and edits mental health content for several audiences, including Lyra members, mental health professionals and HR leaders.* Interviews internal and external subject matter experts and thought leaders for blogs and other long-form writing.* Synthesizes complex concepts and research into accessible, easy-to-consume content.* Crafts concise, high-impact headlines, web copy and other short-form content.* Develops narrative storytelling that integrates across content types and channels.* Collaborates with cross-functional partners and manages feedback, editing and clinical review cycles to meet deadlines.* Generates AI prompts to support content development across various channels.* Draws on SEO best practices to raise online rankings and drive website traffic.

Remote

Wrote and edited content on substance use disorders and mental health disorders for Aliya Health Group and its nationwide network of treatment centers. • Wrote copy for websites, blogs, clinician articles, conference and signage needs, print pieces, advertisements, emails and press releases.• Worked with medical reviewers to get all clinical content reviewed and approved for posting.• Optimized content with SEO research and the use of tools such as cognitiveSEO and SEMRush.• Updated content in WordPress.• Developed and maintained editorial style guide to ensure consistent branding and high-quality content.• Wrote press releases and handled the entire process with PR Newswire from approvals through release.• Audited current digital copy to update or rewrite as appropriate and needed.• Worked with digital content specialist and social media specialist for content and editing needs for emails, digital newsletters and social media content.

Provided writing and marketing support on a contract basis.• Developed and refined key messaging and marketing strategies.• Wrote web content, blogs, articles and ads for clients on topics such as health and well-being, addiction, education, entertainment and culinary arts.• Clients have included: Livestrong, TCS Education System, Holiday Retirement, Adchemy, Everyday Health, Degrees.info, mStoner, The Chicago School of Professional Psychology, SUNY, The Jay Group and Proofed to Perfection.

Remote

Wrote and edited digital and print content for Elements Behavioral Health (EBH) and its network of treatment centers.• Wrote SEO-driven content for 13 treatment center websites.• Optimized existing website content with keywords, current studies and general edits.• Provided marketing copy for advertising campaigns, pay-per-click ads, press releases, taglines, landing pages and emails.• Wrote long and short-form blogs on addiction and mental health issues for EBH’s websites and social media outlets.• Interviewed EBH physicians, psychiatrists and therapists on behavioral health topics for ghostwritten pieces.• Developed copy for print pieces such as brochures, flyers, mailers and magazine ads.• Supported social media needs with content for posts, articles and advertisements. • Collaborated with branding and content directors to develop key messaging and branding/editorial guidelines for EBH and each of its separately branded treatment centers.

Chicago,Il

Worked directly with owner to manage clients' branding, marketing, social media and writing needs.• Client management responsibilities included writing content for social media, product descriptions, websites, email campaigns, press releases, advertisements and direct mail campaigns as well as assisting with marketing campaign development and branding.• Client portfolio included companies such as Vosges Haut-Chocolat, Wild Ophelia, Hands On Gourmet, Snow & Graham, Revel Global Events, Cafe Britt, Northalsted Business Alliance, LaTienda and Lincoln Park Zoo.

Spearheaded the development and execution of marketing and advancement initiatives for TCS Education System and its affiliated colleges and schools—helping to drive enrollment, outreach and fundraising.• Wrote and edited print and radio advertisements, alumni magazines, annual reports, fundraising appeals, admissions materials and other key collateral.• Oversaw and/or provided a wide range of writing support for marketing campaigns, ensuring there was a seamless integration and synergy between digital and print.• Directed the efforts of a small in-house team and a range of outside service providers including marketing agency, freelance designers and contract writers.• Worked with marketing agency to develop key branding and marketing messages for eight evolving brands and wrote copy for advertisements, marketing collateral and websites that reflected that messaging.

Emceed and hosted a multitude of social networking events throughout the Chicagoland area.

Developed and implemented all communication and marketing efforts for department.• Wrote and edited marketing collateral for internal and external communication, including newsletters, website, direct mail pieces, brochures, email communications, fundraising materials and annual reports.• Developed brand strategy and ensured message consistency across 20 divisions.• Managed all aspects of the University-wide United Way Campaign, including campaign concept, marketing materials, letters for donors and partners, presidential solicitation, acknowledgement letters, fundraising and e-marketing initiatives.

Developed, researched and wrote pitches/treatments for new business as well as ongoing show series in production. • Wrote show proposals that funded production for new business with a variety of television networks, including: National Geographic Channel, The History Channel, MSNBC, WTTW, Biography Channel, The Weather Channel, A&E and Court TV.• Wrote press releases for new shows and promoted shows in production to media outlets.• Occasionally served as associate producer for demos and production shoots.

Chicago,Il

• STARZ Movie Network-Coordinated sales training sessions and researched demographics in connection with marketing campaigns.• American Medical Association -Researched and wrote responses to inquiries regarding compliance with AMA’s Code of Medical Ethics.• Trade Show Exhibitors Association-Coordinated association’s educational curricula and certification program.