Hello! I'm a seasoned retail aficionado with a zest for blending traditional commerce with digital wizardry. With 25+ years of navigating the retail landscape, I've donned various hats, from energizing full-price retail environments to orchestrating retail operations for Wolverine Worldwide brands. 🛍️ As a certified user experience leader, I've turned customer journeys into joyrides and checkouts into cheer-outs. Now, as the Director of E-commerce Merchandising for the incredible brands Chaco & Merrell, I'm spinning the web of online shopping into a tapestry of success.👟 Whether it's hiking up sales targets or trekking through market trends, I bring the same passion to my work as I do to a fresh pair of kicks. Let's connect and share insights or, better yet, some laughs over a virtual cup of coffee!
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Director Ecommerce Merchandising - Merrell & ChacoWolverine Worldwide Jan 2024 - PresentRockford, Mi, Us -
Sr. Manager User ExperienceWolverine Worldwide Jun 2022 - Jan 2024Rockford, Mi, UsSupports the development of a holistic customer experience strategy across multiple brands & eCommerce partners. One which supports the creation of an aligned vision that delivers positive, meaningful interactions across all customer touchpoints for today & the future. Utilizing best practices, such as service blueprinting and journey mapping, to update and maintain customer experiences. Manage and lead a best-in-class user experience function to drive conversion across a portfolio of diverse eCommerce websites as well as liaison with internal teams such as marketing, commercial, technical product management, web operations, finance, etc. to ensure there are no gaps in the customer experience. -
Cx Optimization ManagerWolverine Worldwide Sep 2021 - Jun 2022Rockford, Mi, Us -
User Experience ManagerWolverine Worldwide Jun 2020 - Sep 2021Rockford, Mi, UsLead customer centered design approach in developing innovative and usable digital experiences-- Collaborate with business stakeholders to align the design of website layouts and functionality across all brands and sites, globally.-- Ensure UI is designed to meet the needs of multiple diverse brands, capable of being fully re-branded/styled and follows usability best practices.-- Define and advocate for consistent, intuitive user experience on desktop and mobile sites.-- Provide direction and oversight to a team of interaction designers, to evolve user experiences across multiple devices and platforms.-- Effectively collaborate in the exploration of new, innovative product ideas while refining existing functionality and layouts.-- Lead the UX process from discovery to design and testing.-- Define technical & design requirements for winning test implementation. -
Senior Ux SpecialistWolverine Worldwide Mar 2020 - Jun 2020Rockford, Mi, UsAs the Senior User Experience Specialist I lead digital user insight efforts and partner with various eCommerce teams and practice partners to improve site experience across our portfolio of diverse eCommerce websites. -
Ux SpecialistWolverine Worldwide Jul 2018 - Mar 2020Rockford, Mi, Us -
User Experience CoordinatorWolverine Worldwide Apr 2017 - Jul 2018Rockford, Mi, Us -
Operations CoordinatorWolverine Worldwide May 2013 - Apr 2017Rockford, Mi, Us -
Store Manager- Track 'N TrailWolverine Worldwide Sep 2008 - May 2013Rockford, Mi, Us -
Co-ManagerEddie Bauer 2002 - Oct 2008Seattle, Washington, Us -
Store ManagerLimited Too 1997 - 2002
Frequently Asked Questions about Sara S.
What company does Sara S. work for?
Sara S. works for Wolverine Worldwide
What is Sara S.'s role at the current company?
Sara S.'s current role is Director of Merchandising Merrell & Chaco.
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