I’m an experienced strategy professional, having worked on both sides of the counter, as a marketeer and the agency side as well. With more than 20 years of career, I had the privilege of contributing to the construction of iconic brands and campaign strategies that not only influenced culture but also brought a positive business impact to many brands.With Claro Mobile, I was deeply involved in its branding development, including naming, brand architecture, and definition of its verbal and visual codes, in addition to having worked on trade, advertising and research projects. At AmBev (now ABInbev), in a Market Intelligence role, I’ve worked in a close partnership with many global and local research institutes such as Ipsos, GfK among others to develop the company's own research methodology to drive innovation and business growth in many Survey & Research Methodologies, Product Innovation Pipeline, Data Science and Consumer Insights projects.So, it was time to move again, but at that time to the other side of business. And then my experience in advertising agencies began. I have been dedicated to brand strategy for the last 15 years, having had enriching experiences with the agencies Leo Burnett, Lew'Lara\TBWA, JWT, F.biz and MonkeyLand, working in many different categories, such as beauty, automotive, finance (banks, investment fintechs and cryptoeconomics), electronics (mobile phones, white and brown goods), energy (electricity, gas&oil), water sanitation, government communication, tourism, shopping centers, personal care, cleaning products, food (fast food and consumer goods), pet food, health insurance, OTC drugs, sports goods, tires, building and renovation, optical and NGOs.Whether it was as a client or as an agency person, everything I’ve done in my working life had one common belief: togetherness. I do believe in the power of reaching, touching, and moving people, culture and brands, as much as we can make them grow together. To keep it going on, a new stage: Psychology graduation.