Sara Sim Email & Phone Number

Handles integrated marketing communications for accounts such as Foot Locker, New Balance, Maison De L'Asie, Singapore International Festival of Arts (SIFA)Project Management:1. Conceptualised and spearheaded campaigns for key cultural moments of New Balance such as International Women's Day (IWD), Grey Day, and Pride Month:- Launched strategic communication initiatives such as spotlighting New Balance female athletes for IWD to front the digital campaign with creative… Show more Handles integrated marketing communications for accounts such as Foot Locker, New Balance, Maison De L'Asie, Singapore International Festival of Arts (SIFA)Project Management:1. Conceptualised and spearheaded campaigns for key cultural moments of New Balance such as International Women's Day (IWD), Grey Day, and Pride Month:- Launched strategic communication initiatives such as spotlighting New Balance female athletes for IWD to front the digital campaign with creative production, media interviews, and CSR efforts. - Spearheaded strategic planning for Grey Day, in conjunction of key colourways launch of New Balance 574. These initiatives included KOLs outreach and management, creative production, store activation planning, and digital activation.- Led debut Pride digital campaign for New Balance to strengthen the diversity and inclusivity of brand.2. Rebuilt New Balance Running Club (NBRC) to strengthen brand identity, awareness, and recruitment drive. Embarked on partnership collaboration to integrate holistic fitness brand image for NBRC.3. Worked with core team to conceptualise and position Singapore-based perfumery brand, Maison De L'Asie, as a global luxury brand. Co-managing digital campaigns to launch products with initiatives such as strategic planning, media buys, and creative content development.Creative Content Development:- Managed creative production development such as videos and digital collaterals to strengthen brand message and increase share of voice through multiple channels such as TikTok, YouTube, Facebook, and Instagram.- Coordinated space planning and set-up design for New Balance Grey Day event activation.PR Communications Development:- Pitched for SIFA 2021, which is hosting one of the world's first and largest Arts Festival since the pandemic. Managing and handling media interviews for local and regional media. Special Projects:- Kickstarted health and wellness programme for the agency with F45 corporate package. Show less

Singapore

Handled integrated marketing communications for accounts such as DXO - MINDEF, IRVINS, Kaplan, Leftose, MUIS, New Balance, National Arts Council, NUS SCALE, People's Association.Project Management:1. Product launches - New Balance Basketball into Singapore in 2019, New Balance 850, New Balance 327. - Launched full digital marketing campaigns for New Balance, including the debut of TikTok account. TikTok debut campaign performance exceeded Singapore benchmark for… Show more Handled integrated marketing communications for accounts such as DXO - MINDEF, IRVINS, Kaplan, Leftose, MUIS, New Balance, National Arts Council, NUS SCALE, People's Association.Project Management:1. Product launches - New Balance Basketball into Singapore in 2019, New Balance 850, New Balance 327. - Launched full digital marketing campaigns for New Balance, including the debut of TikTok account. TikTok debut campaign performance exceeded Singapore benchmark for impressions by 33.21%.- Planned events for product launches and collaborations such as Limited Edition x Mr Sabotage x New Balance2. Social media - Strategic social media content planning for diverse demographics such as Merdeka Generation for People's Association, educational and accessible content about Islam faith for MUIS.3. Creative content development - Managed creative production development such as videos, EDMs, OOH, and digital collaterals to strengthen brand message and increase share of voice through multiple channels.- Coordinated space planning and set-ups designs for event launches Show less

Singapore

Handled accounts such as Ding Dong, Hagar Singapore, Kipling, Melissa Shoes, New Balance, Singapore International Film Festival, ZespriProject Management:- Handled media relations and pitching for campaigns, products and event launches. Achieved $2.3 million worth of media value for Kipling's brand rejuvenation in 2018. - Managed and curated international and local media interviews for international personalities such as Joan Chen, Daniel Dae Kim, Sammi Cheng, Stanley Kwan… Show more Handled accounts such as Ding Dong, Hagar Singapore, Kipling, Melissa Shoes, New Balance, Singapore International Film Festival, ZespriProject Management:- Handled media relations and pitching for campaigns, products and event launches. Achieved $2.3 million worth of media value for Kipling's brand rejuvenation in 2018. - Managed and curated international and local media interviews for international personalities such as Joan Chen, Daniel Dae Kim, Sammi Cheng, Stanley Kwan for 29th Singapore International Film Festival- Spearheaded and managed red carpet events, media RSVPs, and media lists, for international and local media for 29th Singapore International Film Festival - Joined the core team of Zespri's largest human pinball game to make history in Singapore Books of Record Show less

Singapore

Helped out in operations at the flagship store during events such as Singapore Night Festival and SingapasarHelped in setting up the in-house brand, Future Classics, in the stores

Singapore

Conceptualised and photographed campaign photos for events, newsletters and lookbooks Conceptualised and pitched for pop-up event about block-printing at National GalleryHelped out in the creation of content such as as editing videos about the products and image making for various platforms such as Facebook, Instagram and NewslettersSort out the inventory of stocks at the warehouseFreelanced to continue in designing set-up for pop-up event at National Gallery and liaised… Show more Conceptualised and photographed campaign photos for events, newsletters and lookbooks Conceptualised and pitched for pop-up event about block-printing at National GalleryHelped out in the creation of content such as as editing videos about the products and image making for various platforms such as Facebook, Instagram and NewslettersSort out the inventory of stocks at the warehouseFreelanced to continue in designing set-up for pop-up event at National Gallery and liaised with the team from National Gallery Show less

Singapore

Conceptualised and designed collaterals for corporate eventsInvolved in ideation process for pitching and handled meetings with clients such as National Environment AgencyDesigns were chosen for campaigns that were showcased in heartland malls

Singapore

Able to produce large number of orders under tight deadlinesHelped to train new part-time customer service representativesMaintained clean and sanitary work environment at all times

Fashion Media And Industries

Activities and Societies: Winner of Photography Category for The Crowbar Awards 2015

Apparel Design And Merchandising, Retail And Visual Merchandising

Activities and Societies: Participated in Pameran Poskad, an exhibition for postcard designs organised by Keyakimos