Performed thorough market research and competitive analysis to build a nutraceuticals company from the ground-up. This includes creating and managing a comprehensive business plan, developing strategic marketing and communications strategies, and managing daily business and supply chain operations while working with our international partners to ensure the successful and timely arrival of product.

In collaboration with the Director and leadership team, develop and execute a comprehensive marketing and communications plan that heightens awareness and promotes all product lines within the geographic areas served. This includes planning, executing, and representing the brand across print, digital, grassroots marketing, and events while ensuring brand integrity through media relations and reputation management.

Responsible for overseeing the development of the strategic marketing plan and budget aligned with the company’s overall business goals. This includes leading all efforts to develop unique marketing opportunities and advertising campaigns that enhance brand image and maximize revenue.•Create, execute, and monitor the development of brand building strategies to increase awareness, preference, and image•In collaboration with Product Advisor, develop and create new products and product lines to significantly drive purchase and usage•Build and establish consumer membership program•Oversee market research, competitive activity, and identify consumer needs•In collaboration with Digital Team, conduct analyses to understand when and why people churn•Partner with Digital Team to create innovative performance marketing advertising campaigns

Lead the development and execution of RavePoint's Technology go-to-market strategy by working cross-functionally, collaborating with key stakeholders. Analyzed marketing data to strategically develop branding and marketing strategies for RavePoint and its technology.

Managed strategic field initiatives, including marketing, communications, and public relations with next level strategy for over 200,000 Distributors and 400,000 Loyal Customers in 21 countries. •Managed monthly field plans by working cross-functionally with International, Marketing, and Training Teams to ensure cohesive messaging •Developed incentive programs by understanding recognition behavior, motivational psychology, and field drivers that create desired behavior (recruiting, retention, and revenue) •Created and executed global recognition program with innovative ways to motivate and inspire distributors and customers •Delivered sales forecasts for all incentive programs and reviewed overall success•Managed and executed comprehensive global marketing campaigns for an $800M company to drive growth and revenue across markets.•Developed strategic marketing calendar to support sales goals and objectives•Supervised Field Marketing Team to ensure new promotions & products were successfully launched•Prioritized marketing opportunities and implemented marketing plan to support growth•Established marketing collateral and sales tools that were creative and distributor-focused•Communicated campaign results to leadership and analyzed data to recommend new opportunities •Ran marketing in 19 countries with efficient communication while prioritizing & delegating projects across global teams. •Maintained and managed international marketing materials to ensure accuracy of brand•Managed, tracked, and coordinated translations of marketing materials•Partnered with the communications and design team for branding and positioning •Aligned with international team to develop stronger presence overseas

Marketed Venice Regional Bayfront Health, outpatient facilities, and all physicians through TV, print, radio, online, grassroots marketing, and events. This included working cross functionally with all departments within the hospital to develop strategic marketing and communication initiatives and serving as primary media contact managing all publicity, consumer awareness, and image campaigns. •Collaborated with all departments within the hospital to develop strategic marketing initiatives and functional marketing materials•Oversaw media buying, tracking of ad insertions, and general branding•Tracked campaign results, prepared reports on performance analysis of past campaigns, and offered recommendations to C-suite•Organized the rebrand of Venice Regional Medical Center to Venice Regional Bayfront Health•Partnered with creative agencies to design marketing and sales collateral•Managed resources to reduce operational costs and ensure full compliance with project budgets•Served as primary media contact managing all publicity, consumer awareness, and image campaigns•Developed and managed monthly email/web newsletters and other communications to nurture and grow both internal and external referral sources•Handled all company public relations

Collaborated with the Marketing Director on marketing and communications plans, concept designs, market research, and proposal creation and distribution. This included acting as project manager for the Marketing and Business Development Department along with coordinating, writing, and editing proposal content. Managed all internal and external communications while planning and executing multiple corporate events, annual conferences, and tradeshows. •Managed and coordinated all corporate events, conferences, and tradeshows •Worked with Marketing Manager on marketing plans, concept designs, marketing research, and proposal creation and distribution•Planned and organized the Marketing Department’s corporate marketing materials, venue marketing material orders, tradeshow/display materials, and sales kits