– Worked closely executive leadership to design and execute digital strategies in support of Aruliden's brand mission. – Managed all digital platforms, targeting key stakeholders, and identifying talent, influencers and validators, to grow following across audience touch points. – Managed brand marketing and PR initiatives; strategizing and executing content and copy for internal and external campaigns for clients including COTY, Google, arcana and more. – Directed all communications efforts and strategy including, social media channels, competition applications, monthly internal newsletter, as well as copy creation across website, email marketing, social media, and more.– Partnered with clients, stakeholders and design teams to devise and execute comms plans and omni-channel marketing initiatives that assist in elevating brand awareness.– Directed and executed agency-wide project PR and launch calendar, aiming to promote prestige work across project portfolio through target campaigns consisting of press outreach, and competition submissions.

– Select clients include Harvard GSD, Chicago Architecture Biennial, Dropbox, Swarovski, fuseproject, COS, Oklahoma Contemporary, Object & Thing, Lexus Design Award, Hem, Olson Kundig, MUJI, and Wetransfer

– Led global external communications strategy as a Communications ManagerProduced written content, project descriptions, press releases, marketing materials and social media copy for new architecture projects and products.– Created project portfolios and graphics for prospective clients, press releases and firm announcements.– Worked closely with Vincent Van Duysen to effectively communicate the firm's vision through press placements, digital content, special projects, public appearances and lectures.Coordinated photo shoots for projects in locations worldwide.– Managed the VVDA website and social media accounts and coordinated the firm’s image database and project archive.– Produced the sequel of Vincent’s monograph by Thames & Hudson.

– Coordinated and managed the advertising department for Wallpaper* Bespoke and commercial team, handled insertion orders and invoices, and oversaw team travel and scheduling.– Produced, coordinated, wrote and edited copy and imagery for online and print stories in the architecture, lifestyle and design verticals.

– Researched subjects and stories, writing and editing news stories and features in the publication house's style for print and online. – Conducted interviews, either in person or remotely. Attended seminars and conferences as representative of the magazine at various launches and industry events. – Uploading copy and images to Wallpaper's online CMS system and optimizing copy for SEO.

– Provided holiday coverage as the office manager and PA to the editor in chief, effectively managing his diary and coordinating appointments for high-profile events, such as Design Miami and the Christmas season.– Coordinated complex travel arrangements, ensuring smooth and efficient travel for the editor in chief.Acted as the primary point of contact, efficiently managing and responding to incoming email and correspondences on behalf of the editor in chief.– Demonstrated strong communication and organizational skills to ensure the smooth running of the office during the editor in chief's absence.– Proactively anticipated the editor in chief's needs and effectively managed his schedule and priorities to ensure that all responsibilities were met on time and to a high standard.