Création of my own company of cat behaviorist’ s services : - website creation and conception- digital communication : seo, social média management, blogging about cat behavior - writer for the « Matou chat » review, co-owner of the cat behavior category.

Managing the CRM team (1 CRM project manager, 1 E-mail manager and 1 trainee). Defining of the omnichannel strategy: - Developing and optimizing customer segmentation- setting up personalized customer journeys on all channels (e-mails, SMS, website, shops, etc.)- development of personalization, test roadmap.Development, negotiation and implementation of the PAC (commercial animation plan) with a ROI aim:- construction of the schedule of commercial offers in terms of timing and mechanism- Coordination of the implementation of offers and their communication with the Retail, E-commerce, marketing, IT and legal teams- Performance analysis and optimizatione mécanisme Management and development of the customer and prospect database:- Management of database growth in volume and quality- Maximization of recruitment levers (registration process via the site and in store, contests, etc.)Leading the contact strategy:- planning and implementation of emailing and SMS campaigns aimed at building loyalty and recruiting on all French and international markets.- Study and development of the diversification of contact channels (Social ads, push notification,...)Management of the loyalty program:- launch of the loyalty program redesign project in early 2021CRM projects management Analysis and customer knowledge:- Monitoring, analysis and definition of KPIs of campaign performance- Analysis of customer behavior

- Team management : managed a team of 7 web and business analystsDefinition of the digital analytical strategy, definition of the kpis, creation of digital and CRM reporting, and ad hoc analyses, particularly for the comex. Management of A/B test campaigns. Coordination of projects with the web development teams and the DSI.

- Manage the digital communication of Oddo Banque Privée : website, mobile apps content, emailing campaigns- Lead the customer satisfaction online project : launch and build the survey, results follow-up, propose action individual and global action plan- Build reporting tools for analysis and optimization- Drive segmented communication campaigns to increase business impact- Project management for new online functionalities

Facilitated and enforced the adoption of digital marketing measurement framework at local level in Europe.Monitored the usage of tags for the local campaigns.Ensured intelligence was derived from the various digital marketing scorecards and was acted upon.Managed the activity of the European local analysts from the media agencies.

- Define and negotiate the tariff policy from Spain to France, Asia and Middle East to drive load factor and revenue.- Daily analyze market dynamics to identify opportunities and threats and take pricing strategic actions.- Weekly/Monthly create and analyze flown revenue, advance booking and availability reports.

- Developed the revenue and market share of the direct sales channels (Websites, Call centres, Airport Ticket Offices).- Managed the webmarketing tools (e-mailing, affiliation, SEA, display) to increase the revenue and the visits of the website.- Monitored the Spanish Air France website content.- Ensured internal teams were provided with timely and appropriate information on e-sales actions and e-developments.

- Centralized and managed the budget dedicated to advertisement on online travel agencies' websites.- Budgeted, planned and conceived the advertisement with the provider's creative teams. - Educated the internal clients (Brands, Hotels...) on their online distribution and visibility.

- Participated to the negotiation and definition of the global contracts with online travel agencies.- Liaised with the local teams to ensure the follow-up of the contracts at local level.- Optimized the reporting tools to measure the results of the indirect online sales.