-Lead digital post-sales journey development, content creation, curation, and metrics-Create and manage post-sales customer journeys for 5 different pro products from closed/won to ongoing success-Leverage data and analytics to develop, lead, and measure results for adoption-related initiatives, programs, and campaigns-Use tools like Gainsight, Salesforce, & Tableau to drive programs and analyze customer data to derive engaging insights and recommendations.- Produce tailored presentations with Matik, effectively communicating ROI and value at scale. -Partner with Demand Gen, Product, & Product Marketing to drive success related messaging to current customers.

Specializing in: customer journey set-up, workflow automation, automated outreach, marketing automations, content creation, Meta paid ads, MailChimp, Google Analytics, social media, Salesforce integrations, & data integrity.

- Increased lead generation by 12% through the creation and implementation of an annual marketing strategic plan.- Developed new SurveyMonkey Apply application system, including logic, email triggers, and workflow rules for 60+ programming options - integrating into our Salesforce.com instance- Managed all email marketing and communications. Responsible for design, segmentation, copy, and analytics.- Organization's Salesforce lead. Responsible for data integrity and health, workflows, and customization & integrations for 60+ individual products.- Created brand Instagram account and grew it to 7,000k. Responsible for all content and copywriting.- Managed a $60k marketing budget including $15k Facebook advertising strategy. - Designed Meta paid ads strategy, ads, creative, & segmentation.- Managed blog content and maintained over 2,000 native blog posts.- Created and organized social media content calendar across multiple platforms

• Sent 500+ clients abroad per year to teach English, achieving major KPIs• Achieved average review of 90% or higher on independent review sites like GoOverseas.com and GoAbroad.com to drive revenue growth• Fostered lead engagement with 300+ leads per month through direct marketing• Maintained program websites, Salesforce instance & workflows, social media presence, and collaborated with marketing team on lead generation• Created and developed the greenheart_travel Instagram account from zero to 7,000 followers