Sara Thompson Email & Phone Number

Georgetown, Tx, Us

Austin, Texas Metropolitan Area

Orchestrate end-to-end management of marketing projects, overseeing the marketing calendar, strategy, and content development to effectively amplify Lenovo Cloud and Software products. Manage effective internal communication strategy by collaborating with multiple stakeholders and cross-functional teams. Keep deliverables on track by guiding creative agencies through productive project management.HIGHLIGHTS:➥ Manage and maintain marketing team project resources and documentation ensuring brand compliance, consistency, and continued improvement.➥ Oversee multiple content and product launch projects in Monday.com to streamline the creative production and approval process, ensuring timely completion.➥ Drive, collect and organize content for the Executive Business Review. Manage mock-up, review/approval process and final distribution to the Cloud and Software segment.➥ Boost productivity while facilitating collaboration across Sales and Product Development teams by building and executing project plans and schedules in support of event and trade show appearances.➥ Manage creative vendor relationships, effectively directing demand, capacity, and prioritization.

Austin, Texas Metropolitan Area

Hired to oversee project management relating to marketing and events for an expansive range of groups, from healthcare to finance, within Pricewaterhouse Coopers (PwC). Bound people and projects together to create impactful events, conferences, and marketing campaigns, leveraging expert-level knowledge in best practices and theories.HIGHLIGHTS:➥ Captured a richer, more detailed picture of customer behavior and optimized teams to focus energy on overall strategy by automating marketing teams.➥ Promoted brand message, products, and services through the coordination of collateral including one-pages, web pages, social media marketing, graphics, and more.➥ Managed marketing asset and content dissemination to websites and document repositories.➥ Coordinated corporate level events from sponsorship, pre-event planning, post-event follow-up, and on-site event management.➥ Fostered loyalty and maintained authority in the industry by developing both email and social media marketing campaigns for thought leadership.

Austin, Texas Metropolitan Area

Brought on to serve as subject matter expert (SME) on content management and email marketing automation. Allowed for better analysis of sales processes and lead pool having implemented a segmented CRM and e-communications strategy.HIGHLIGHTS:➥ Spearheaded issue resolution associated with the eMarketing tools and validated email functionality and appearance across browsers, devices, and platforms while ensuring compliance with regulations.➥ Assisted in the planning and execution of three annual conferences from development of event marketing communications, registration site development and management, on-site logistics and social media coverage.➥ Created engagement convenience by developing mobile applications for two annual CDISC conferences.

Austin, Texas Metropolitan Area

Recruited to utilize command of communications and public relations to determine newsworthy information across the organization. Coordinated the general distribution of news via traditional and new media outlets.HIGHLIGHTS:➥ Built business and brand awareness, and reached a greater audience, by composing and reviewing press releases.➥ Informed a wider public about what the company does and offers, acting as press liaison at all events.➥ Managed social media calendar, social content creation, and social presence during all annual conferences.

Austin, Texas Metropolitan Area

Liaison to the Chief Executive Officer (CEO) and Board of Directors (BOD).HIGHLIGHTS:➥ Developed and managed both internal and external facing executive level communications from the CEO and BOD to include email, newsletters, meeting minutes, presentations, and annual reports.➥ Grew the nonprofit and built capacity by recruiting and managing volunteers for global councils and committees.➥ Crafted an environment where leadership could formulate for the future by planning and coordinating all aspects of meetings for the Board of Directors.