Sara Toledo

Sara Toledo Email and Phone Number

Digital and Content Marketing Specialist (Organic and Paid) @ Superior Propane
Mississauga, ON, CA
Sara Toledo's Location
Mississauga, Ontario, Canada, Canada
About Sara Toledo

Passionate about creating solutions for all your digital marketing needs, with a resourceful, efficient, and knowledgeable approach

Sara Toledo's Current Company Details
Superior Propane

Superior Propane

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Digital and Content Marketing Specialist (Organic and Paid)
Mississauga, ON, CA
Employees:
847
Sara Toledo Work Experience Details
  • Superior Propane
    Digital And Content Marketing Specialist (Organic And Paid)
    Superior Propane
    Mississauga, On, Ca
  • Superior Propane
    Content Marketing Specialist
    Superior Propane Jan 2023 - Present
    Mississauga, Ontario, Canada
  • Profesional Independiente
    Professional Photographer
    Profesional Independiente Jan 2013 - Present
    Toronto, Ontario, Canada
    • Freelance photography services for individuals and brands with high end photography and editing quality• Headshots for LinkedIn and other work platforms• Headshots and character photography for actors• Portfolio photography for models• Portrait photography for individuals• Beauty photography and high-end retouch for make up artists and brands• Commercial and editorial photography for brand and magazine submissions• Digital high-end retouching with dodge and burn among other high-end techniques• Advanced digital retouch services• Digital composites• Retouch and editing 101 lessons
  • Better1 Inc.
    Senior Marketing Specialist
    Better1 Inc. Jul 2022 - Jan 2023
    Brampton, Ontario, Canada
    Build & Perform search engine optimization across the website while creating strategies that boost website domain authority and increase overall ranking on GoogleImplement all email marketing programs and campaigns while segmenting the audiences & building lists and segments according to email automation flows using KlaviyoDesign, implement and monitor landing pages & optimize the website performance.Strategize & Execute all paid campaigns across Google Ads, Facebook Ads Manager, Tiktok, Adroll & LinkedIn.Graphic design and creation of assets for the website, social media, and display ads.Coordinate & create organic content across social media channels (Facebook, Instagram) while increasing reach & engagements.Create strategies for event marketing campaigns to maximize ROA’s while reaching new customers.Monitor copywriting processes, create and prepare content for all acquisition efforts and analyze and optimize all campaigns.Prepare all data reports through Google Analytics and evaluate all marketing communication strategies to monitor its effectiveness and optimize accordingly to increase conversion ratesAnalyze competitors with market research strategies for optimizationresearch company’s core demographics and create strategies on how to best reach them in order to maximize conversionsCreate and present plans and strategies for any new advances or initiatives to improve the company’s online presence and overall revenue.
  • Career1 - Staffing And Recruitment Solutions
    Senior Marketing Specialist
    Career1 - Staffing And Recruitment Solutions Jul 2022 - Jan 2023
    Brampton, Ontario, Canada
    Build & Perform search engine optimization across the website while creating strategies that boost website domain authority and increase overall ranking on GoogleImplement all email marketing programs and campaigns while segmenting the audiences & building lists and segments according to email automation flows using KlaviyoDesign, implement and monitor landing pages & optimize the website performance.Strategize & Execute all paid campaigns across Google Ads, Facebook Ads Manager, Tiktok, Adroll & LinkedIn.Graphic design and creation of assets for the website, social media, and display ads.Coordinate & create organic content across social media channels (Facebook, Instagram) while increasing reach & engagements.Create strategies for event marketing campaigns to maximize ROA’s while reaching new customers.Monitor copywriting processes, create and prepare content for all acquisition efforts and analyze and optimize all campaigns.Prepare all data reports through Google Analytics and evaluate all marketing communication strategies to monitor its effectiveness and optimize accordingly to increase conversion ratesAnalyze competitors with market research strategies for optimizationresearch company’s core demographics and create strategies on how to best reach them in order to maximize conversionsCreate and present plans and strategies for any new advances or initiatives to improve the company’s online presence and overall revenue.
  • Surethik Hair Thickening Products
    Marketing And E-Commerce Manager
    Surethik Hair Thickening Products Aug 2020 - Jul 2022
    Toronto, Ontario, Canada
    ● Completed the redesign, re-made and maintained the e-commerce sites for both US and Canada including all aspects of the buying process and landing pages● Strategized and monitored over 600 campaigns on Google Ads, Facebook Ads and Amazon Advertising● Promote growth and retention among the existing client base by providing a seamless customer service experience for clients.● Created and designed +500 different marketing materials to be used on campaigns across different platforms, including stills and video● Created and managed content for social media platforms and email marketing, and handled influencer marketing, including scouting and content review and reformatting for advertising● Modernized and refreshed the brand identity and all graphic assets ● Created the design for different packaging items and brochures ● Photographed and edited all product images for Amazon and both websites
  • Beauty D
    Account Manager & Marketing Coordinator
    Beauty D May 2019 - Sep 2020
    Toronto, Ontario, Canada
    ● Targeted and established 75 new wholesale accounts.● Advanced and optimized the customer service experience and tracked customer problems through to resolution.● Cultivated and strengthened business relationships with existing clients and potential clients to expand business reach.● Created +400 marketing materials for campaigns & social media and developed the services and products catalogue, conceptualizing design to maximize customer retention ● Developed and executed digital marketing campaign strategies generating an increase of 35% brand awareness and 45% customer loyalty ● Acquired and managed relationships with over 800 accounts including spas, salons, and beauty products retailers
  • Simply Natural Real Estate
    Business Development Associate
    Simply Natural Real Estate Jun 2018 - Apr 2019
    Panama City, Panama
    ● Collaborated with the Marketing Manager to establish needs for events, and serve as liaison to senior level sales leaders throughout the planning process, including implementation of digital advertising ● Spearheaded projects related to the Farm Real Estate division of the holding company while compiling accurate monthly reports for investors.● Drafted and published newsletters including all company updates as well as coordinated the planning of events for investors and organizing farm visit tours.● Prioritized prompt and accurate communication with our 700 investors via email to minimize questions regarding their farmland.● Cultivated and strengthened business relationships with existing clients and potential clients to expand business reach. ● Designed and implemented more than 20 SOPs for the real estate sales department outlining all aspects of the operation
  • Liv: The Beauty Service App
    Marketing Coordinator And Project Management
    Liv: The Beauty Service App Jan 2017 - Jun 2018
    Panama City, Panamá, Panama
    ● Played a key role in organizing engaging campaigns and developing effective and high-quality marketing strategies for on-demand professional beauty services mobile app (SaaS)● Contributed to the coordinating of promotional events and traditional or digital campaigns while attending them to facilitate their success.● Worked beside the marketing manager in Google ads campaigns mainly in brand awareness and retarget● Responsible for devising and writing professional and strategic marketing literature including brochures, press releases, and implemented advertising campaigns on Google and Facebook ads.● Maintained a detailed marketing database and provided administrative support to the marketing and sales teams.● Managed social media platforms from content creation to analytics, organic growth and paid social
  • Roseberry Intimates
    Founder
    Roseberry Intimates Dec 2014 - Dec 2016
    Venezuela
    ● Founder and creative lead of a handcrafted lingerie brand ● Increased customer base from 0 to +600 returning national and international customers● Professional photography for digital advertising, website, and online product catalogue● Social Media management (Following audience increase from 0 to 50k on Instagram in 1 year)• Managed a team of 7 employees• Monitored and maintained budgets• Successfully implemented new policies and procedures to improve team efficiency• Managed and trained new hires• Prepared payroll• Planned and coordinated events

Sara Toledo Education Details

Frequently Asked Questions about Sara Toledo

What company does Sara Toledo work for?

Sara Toledo works for Superior Propane

What is Sara Toledo's role at the current company?

Sara Toledo's current role is Digital and Content Marketing Specialist (Organic and Paid).

What schools did Sara Toledo attend?

Sara Toledo attended Google Mobile Academy, Coursera, Florida State University Panama City, Inter-American University Of Panama, Google Mobile Academy, Universidad De Los Andes (Ve), Universidad De Los Andes (Ve), Universidad De Los Andes (Ve).

Who are Sara Toledo's colleagues?

Sara Toledo's colleagues are Sydney Renon, Shauna Hutton, Marcy Gilroy, Harsha Vardhan, Alexander Khalladi, Audrey Barbier, David Ace.

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