Sara Toussimanesh Email & Phone Number

Bristol, England, Gb

City Of Bristol, England, United Kingdom

Bristol, England, United Kingdom

See above 'About' section.Founded a successful digital marketing agency that services the full user journey: strategy & planning; content & creative; targeting & delivery; & monitoring & reporting.Recruited seven, highly-skilled contractors through Indeed and LinkedIn Ads, and a rigorous vetting and interviewing process (both online and in-person).Managed an effective team: ensured punctual, high-quality project execution by writing clear briefs and setting realistic deadlines; and adopted a collaborative approach through organising individual/group meetings and socials (both online and in-person), and utilising project management tools such as Slack and Wrike.Fully ran all PPC and SEO campaigns inc. strategy, UX, website copywriting, blogging and reporting; these generated approx. 65% of the agency's revenue.Built an effective sales funnel that generated twenty-five clients from a wide range of local and regional industries through paid marketing (Google Ads, Bing Ads and LinkedIn Ads), social media (Facebook and LinkedIn), blogging and networking (online and in-person).Created an agency plan that provided a strategic roadmap for achieving long-term and profitable growth; this inc. SWOT analyses, goals/KPIs, timelines and competitor and market research.Handled all accountancy (invoicing, forecasting, bookkeeping, payroll and end of year tax returns) through Xero, and contracts (sales and NDAs) through Adobe Acrobat.

Bristol, England, United Kingdom

Acted as the ‘go-to’ person for the firm’s digital marketing; this led to a contract extension of one year and four months.Awarded Hitsearch's top 3 performing law firms in 'Digital effectiveness in the legal sector', and Burges Salmon OSCA winners 2020. Managed an effective team of four executives: created a development pathway (set individual and team goals/KPIs and ran up-skill sessions); ensured timely, high-level project completion (planned and delegated workloads through Asana and conducted performance reviews); and instilled a team ethos (organised group/1:1 ‘check-ins’ and socials on Microsoft Teams and in-person).Created a Google Data Studio report dashboard for the firm and each department, using Google UTM Builder and Tag Manager. This provided valuable insight into channel and content performance, and enabled benchmarking, trend spotting, analysis and quarterly strategic budget recommendations with key stakeholders.Supported the website's Sitecore CMS upgrade: highlighted improvements in SEO and UX; chaired online and in-person meetings with both internal and external players; organised testing across different devices and browsers; and reported on site performance post-launch to ensure KPIs were actually met.Fully ran the LinkedIn Ads Infrastructure Finance and Net Zero campaigns; these offered powerful insights into target audience engagement levels and helped to fine-tune the PPC strategy.Led the rollout of Passle, social media ‘how to’ guides and post image templates to improve SEO and social media results, inc. brand awareness.Conducted internal and external emails (creation, management and reporting) on Tikit.

Bristol, England, United Kingdom

Fully ran the agency's top three Google Ads (PPC) accounts inc. SUEZ and Clarke Willmott; this led to an early promotion from Digital Marketing Executive.Upgraded PPC optimisation practices and implemented new ones such as Google Ads scripts and Google Tag Manager.Issued custom weekly client reports and dashboards using Supermetrics, Google Data Studio, Marin One, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads and Twitter Ads.Managed all client project requests inc. strategy, reporting and ‘everyday’ tasks.Conducted PPC and SEO audits to help identify account SWOTs and create a corresponding strategy. This inc. competitor and market research and data from third-party tools: SEMrush, Spyfu, Screamingfrog, Siteliner, Hot Jar and Google Analytics and Google Search Console.Supported the web design and development departments inc. competitor and market research, wireframes, copywriting and testing across different devices and browsers.Wrote and published LinkedIn articles to raise SEM awareness and improve Flourish's SEO performance.Created, scheduled, managed and reported on Flourish's social media channels through Hootsuite and Google Analytics.Performed regular SEM research to ensure up-to-date practices.

Bristol, United Kingdom

Bristol, England, United Kingdom

Fully ran the Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads accounts of twenty-one clients. These accounts differed in industry, size (local, regional, international), campaign type (search, display, shopping), goals (brand awareness, engagement & return on ad spend (ROAS)) & budgets (from £400 - £10,000 per month).Maximised ROAS through account optimisation practices: adjusted budget and bids at campaign, ad group, keyword, location, device, gender, age and time of day/day of the week level; added negative keywords, SKAGs and converting search terms; tested conversion tracking; reviewed overall account score inc. bid strategy and goal settings, broken links, keyword and ad spelling, keyword match type, policy disapprovals, account taxonomy/structure, and ad copy and landing page A/B split-testing.Provided an excellent level of customer service through issuing monthly client reports, replying to emails and answering telephone calls.Developed a proficient understanding of digital marketing tools inc. Google Ads Editor and Google Analytics.

Bachelor Of Laws (Llb), Law, Upper Second Class (2:1)

2015-2016: President of Oxford Brookes University Tennis Club 2014-2015: Social Secretary of Oxford Brookes University Tennis Club.

Education record

2012-2013: Head of School House 2012-2013: Peer Mentor Girl's First Team Tennis Girl's First Team Hockey