Sara Vale Email & Phone Number

Branding, copywriting and well-being services for independent businesses that want to find their voice and have a positive impact on their industry, community and the planet.

Lisbon, Portugal

My day-to-day job includes planning basics like market, trends and audience research, benchmark analysis, audits, insight generation and creative brief writing, but also attending meetings -internal and with clients, back-to-back pitch work and deck preparation and, last but not least, a lot of listening and finding new approaches to challenges. Business.

Lisbon

I help good products to become great brands, simple words to become powerful propositions, creative people to have successful businesses. My thinking is Media, model and cliché independent. I focus on the challenges to be solved, from naming to positioning, copy to content writing, rebranding to creating a brand from scratch. Clients: Paez Shoes.

Lisboa

Pause and Flow is a project with a holistic approach to Wellbeing and Brands. Combining a world-rounded experience on global and local brands with yoga and meditation technics, we create tailored solutions for people, products and services that want to be more mindful.ServicesBranding and Content CreationBespoke Yoga and Meditation EventsUrban Yoga.

Remote

Launching and content writing for Unilever's sustainability story, the Clenepedia blog in Portugal

Lisbon Area, Portugal

At Heden, I make sure we don't lose our mojo, values and responsibilities of a local, community-led and sustainability-driven brand along with our business growth. Key responsibilities:Social Media Strategy, management and copywriting in ENG and PortugueseNewsletter content creationCopywriting development for office and external comms

India And Sri Lanka

London, United Kingdom

Global brand strategy for Dove.

London, United Kingdom

BD is an independent creative agency based in Shoreditch. I was the lead Strategist for Arla Foods ( Lurpak UK and Global, Castello and Arla Milk) on BTL - Experiential, In-store, Shopper, Digital. I also worked on other bits&pieces of business: Nintendo, Peugeot and Virgin Media. New Business was also integral to my role and I was very active building.

London, United Kingdom

Working on the central team I´ve delivered global Strategy for one of the most challenging categories in the world: tobacco. Not proud but proud.

London, United Kingdom

Digital and Shopper Planner working directly with the MD. Key accounts: Grant's, Glaceau Vitamin Water, Unilever and Energizer, UK and Global.

London, United Kingdom

The APG is a non-profit organisation run for and by its members: primarily account planners in advertising agencies. I´ve helped the team with the diverse aspects of the organization and administration of training. I also took their Training Network Course for 8 weeks where I worked with other planners on an OXO cubes brief. This gave me a broader.

Maputo, Mozambique

Writing copy and creative strategy for mcel, Mozambique Fashion Week, LAM (Mozambican Airways), Standard Bank, Mozambique Music Awards and Governmental and pro bono Clients.

Cape Verde

At ICIEG (Cape Verdean Institute of Gender Equity and Equality) I was responsible for developing the Strategy for the National Gender Based Violence Campaign. This was a client side role, working directly with NGOs and the advertising agency. We´ve launched a 360 campaign from TV to Print, Activation and Social Media developing local campaigns, didactic.

Lisbon, Portugal

As a MW copywriter, I was responsible for concept thinking (bid idea) and writing copy for Integrated Campaigns (ATL, BTL and Digital). I´ve benefited massively from working directly with senior team (CEO, Strategy Director and Creative Director) on pitches and day to day.Key accounts: Banco Invest (Investment Bank), Zilian ( Premium shoes), Multi Mall.

Lisbon, Portugal

After 6 months as a grad, I was offered a job at the Creative Department as a Junior Copywriter. Duties: Assisting Senior Creative Team and CDs, concept thinking and writing copy for ATL campaigns.Main Clients: Mercedes-Benz, Smart, ANA – Portuguese Airports, Espírito Santo Group, Jumbo Retailer, ZON (biggest Entertainment brand in Portugal), Pepsi Co.

Lisboa, Portugal

As a grad I had the chance to work on the key departments: Strategy, Client service, and Production. Key tasks included: brainstorms and meetings with senior people; assisting managers on presentations, writing creative reviews and briefs, desk and secondary research and vox pops.

Ongoing Learning, Digital Marketing

Activities and Societies: I've taken this training so I could upgrade my brand knowledge and skills, applying them to the fast-paced.

Student Exchange Program, Periodismo Y Communication Audiovisual

Graduate Degree, Strategic Communications

Education record