Established a role as a marketing consultant on a multimillion-dollar Software as a Service initiative in Cargill’s Global IT department.Managed marketing automation, content strategy, and design development in order to communicate the value of a digital product pipeline and saw an increase of 87% in projected product implementation during my tenure.Created campaigns for eight mobile application and e-commerce site product releases by utilizing Adobe analytics to drive decisions, acting as copywriter for any content needs, and overseeing all design inputs. Served as product owner and sole content creator for a website built on Adobe Experience Manager, owning a robust backlog of technical, design, and content needs. Traveled to Brazil to coordinate marketing efforts at a Summit for Cargill Global IT regional leads.Managed “Community Ambassador” and go-to-market campaigns to convert Cargill platform users into evangelists, resulting in a 72% increase in stakeholder engagement.

Worked with Cargill to create and develop an extensive pipeline of marketing materials and channels to strategically communicate the value of a new, innovative digital space.Partnered with media teams and technical teams to create video testimonials, case studies, and articles describing highly technical work in easily consumable formats. Acted as product owner for a product marketing site, authored site content in AEM, and developed graphics using adobe creative cloud products.Coordinated summits in Minneapolis and Brazil to bring together a geographically expansive team and created a “community ambassadors” program empower active stakeholders to be evangelists for new digital products.

Curated communication efforts via Thunderclap, blog posts, magazine articles, and social media posts and received improved engagement on all measurable platforms month over month. Implemented a Gala communications plan and increased campaign Facebook likes 98% year over year.Managed a 300-page project management binder from the head project manager during her maternity leave to coordinated signage, setup, and database management for So The World May Hear Gala.Traveled internationally to aid in Foundation mission activity and gathered social media content.

Ran Twitter and Facebook for the “Listen Carefully” initiative.Researched recent news, set up a Google alerts system, and scheduled posts based on social media activity data to best reach the target market. Created posts from scratch despite a lull in initiative activity by incorporating events the audience is interested in, implementing continuous weekly hashtags, and utilizing external sources for relevant information.

Chose photos, curated and posted Facebook, Twitter, Instagram, and blog posts, and obtained the second most liked social media post in foundation history.Participated in a team of 30 people who raised 9.5 million dollars during the So The World May Hear Gala.Created digital media, earned media, and owned media dashboards for the company and its competitors and condensed them into a report and PowerPoint for senior management.

Began business with a single client, employed 3 students under my services, organized employees and matched them with clients who fit with their skills, and collected 15% from employees’ earnings.Coordinated master schedule with 13 clients and 27 appointments per week, marketed both employment opportunities and tutoring services, and set a company-wide precedent of professionalism.Provided mathematics tutoring for students with learning disabilities through patience, strong communication skills, and motivational tactics.Averaged a grade increase of 1 full letter grade after a single semester of my program.