Steer efforts towards the licensing development strategy management for multiple Brands, including: Mini Pet Pals, Pet Pals, Leo da Vinci, etc. Uphold superior level of expertise for the client’s portfolio management, contract negotiations, development, approval, and production of the licensed products for: Italy, Spain, Portugal, USA, South America, Asia, etc. Conveniently liaise with the licensees and supervise all stages of product development lifecycle while constantly abet the pursuit of common objectives. Actively participate and coordinate functional activities for the international industry fairs. Foster congenial relations with the stakeholders and administer all key Communication and Media Relations.Utilise key marketing & managerial skills and expertise for the identification of apt marketing strategies to put into practice and revamp Brand visibility for the strategic market positioning.Proffer expertise for the coordination among sales of events and theatrical shows while dexterously administer all facets of the start-up project in compliance with cost, time and available resources.Deliver immaculate services for the human resources management (up to 4 units) and professionally delegate work responsibility and continually monitor their performance. Competently deliver active functional support for employment of the e-commerce store. Lend a hand for the preparation of documents and tenders for European projects. Managed all contacts with Italian Authors’ & Publishers’ Society for the company and registration of trademarks.

As part of the Press and Communication office, I was responsible for:▪ writing press releases and press kits, organising press conferences for all the company activities;▪ relations management with the local and national press, managing press reviews;▪ planning advertising pieces and proof-reading;▪ as content manager I handled the update and implementation of the website;▪ event and PR management (national and international relations for the “Ciak Junior” Festival;part of the research project “Lello & Lella”; project manager for “Dopo Ciak Junior”)

Licensing development strategy for the film “Ballerina”