Sara Wei Email & Phone Number

Focused on the growth of the app, primarily through ASO (App Store Optimization), SEO, and other marketing methods to enhance app visibility and download numbers.【ASO】1. Planned and executed in-app events to drive user engagement and retention. Multiple events brought over 1000 downloads, showing a growth of 2 to 3 times compared to past in-app events.2. Enhanced store images and conducted A/B testing to improve app download conversion rates.3. Optimized keywords to improve app impression and ranking within app stores.【SEO】Conducted in-depth keyword analysis and developed comprehensive SEO content strategies for the company.

Specialized in online marketing for IIoT hardware devices, including the creation of landing pages, EDM, and Google Ads. Improved website SEO performance through optimized product descriptions.【B2B Marketing Project (European region)】1. Planned landing page, garnering over 700 page views, with over 30% of users achieving a browsing depth exceeding half the page.2. Planned and executed successful EDM campaigns with a 25% open rate, surpassing historical averages.3. Managed Google Ads for the European region, achieving over a thousand clicks.4. Utilized tools such as Looker Studio, SalesForce/Pardot, and Google Analytics for data tracking, enabling agile adjustments to marketing strategies.【SEO Project】Optimized over 400 product pages on the official website, including conducting keyword research using Arehf and crafting Meta Descriptions.

Specialized in driving app growth, with a focus on product involving consumer and competitor research. On the marketing front, utilized SEO to enhance app visibility and download numbers. Additionally, conducted data analysis to guide strategic decision-making.【SEO】1. Authored SEO articles targeting the US market. Several articles consistently achieved the top 10 Google rankings within three months, generating over 4,000 page views and contributing to a substantial increase in app downloads.2. Optimized SEO articles, doubling APP downloads within a week.【App Planning】1. Designed consumer surveys for various apps, gaining insights into consumer needs. Recommended the development of new features, with app subscription ranking as the third-highest in demand.2. Planned and executed effective APP push notification campaigns through collaborative efforts with design, RD, and QA teams.【Data Management】Analyzed and managed app data, including subscription sign-ups, app push notification performance, SEO-related metrics, etc., to assist in making data-driven decisions and planning.

Effectively increased brand awareness through content marketing (SEO and branding articles) and collaborative efforts with KOLs.【KOL Marketing】Led the successful production of 10+ KOL Youtube videos and Instagram posts by conducting thorough research, scheduling, effective brainstorming, and clear communication. 【SEO & Content Marketing 】1. Effectively managing a team of 4 writers, developing 50+ SEO-optimized article outlines, and providing constructive feedback to produce exceptional content.2. Optimized website resource page with SEO strategies that resulted in a significant growth in website views.3. Authored an SEO article that rose to the top 5 Google ranking within 2 months and ranks #1 for several high-traffic keywords.4. Crafted compelling branding articles, including exclusive interviews, that bolstered brand identity.

碩士, 國際經營貿易研究所企管與行銷組

學士, Economics