Manages, executes, and measures multi-touch marketing campaigns across multiple for the MX908 product line.

Develops and manages marketing programs across digital channels, supporting business objectives, lead acquisition, fostering customer retention, executing business development, and advancing brand building.

Manages social media channels and digital email communications.Tradeshow events, sponsorships and conference management.

Engages with current and prospective customers to generate demand for Chesterton products and services, resulting in marketing qualified leads for the organization’s sales teams. Manages the HubSpot marketing automation system to cultivate our prospects and customer base.

Coordination and execution of all Chesterton trade show activity in North America. Supports trade show activity globally as needed. Drives corporate email communications on industry and product campaigns via Hubspot.Manages Print on Demand portals for business cards, corporate literature and promotional product websites.Supports Brand Management team with website CMS, proofreading/editing support for white papers, blogs and corporate literature.

Supported and assisted activities for Industrial Lubricant and ARC Coating product lines - including product line strategy development, life cycle management and product line campaigns and growth strategies.Collaborated with cross functional team through NPI phases (development through launch) including field testing & trials.Assisted with market and industry research and supported trade shows related to the product lines. Drove the creation of relevant product literature/web content to support product value propositions. Identified and supported profit improvement initiatives for continued growth for assigned product lines. Managed Microsoft Dynamics item setup/bill of material changes/updates for new and existing products.

Managed all website content (SDS, TDS, product content, internal sales portal etc).Designed literature pieces and business collateral - catalogs, flyers, business cards, company stationary, etc.Lead all tradeshow logistics/activities for the North America sales team.Updated product packaging for branding/rebranding and positioning.Designed tradeshow graphics - table runners, backdrop and banner stands.

Coordinated with Product Marketing and Sales on the scheduling, budgeting of meetings and implementation of tradeshows and events.Commanded all trade show booth logistics including: products, graphics, promotions and communications.Spearheaded show leads and promo fulfillments to ensure they are processed in timely manner.Developed show matrix, final show report with return on investment (ROI) for tradeshows.Created and maintained SAP Marketing Criteria to pull targeted customer lists.Conspired with Marketing, Sales and R&D to ensure the overall success of electrochemistry programs.

Designed exhibitor collateral - fact sheets, and floor plans.Processed exhibitor booth sales, and managed communications with FileMaker Pro.Coordinated with graphic designer on content for show guides.

Paginated Classified advertising section with desktop publishing suite Quark. Proofread legal notices for grammar and spelling.Design of display advertisements for print, proofing of ads to print checking color setup, content, grammar and spelling.