Sara Wiercinski Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, United States

Worked with Director and Agents to promote programs, events, and resources to Johnson County residents. Included managing social media platforms, writing and editing newsletters and reports, media relations, and video editing.

Wrote articles for local south Kansas City print newspaper and website. Edited and published content for website.

Taught eight 4-year-old children in a preschool classroom. Coordinated instructional activities mixed developmental stages and encouraged socio-emotional learning during the pandemic. Built relationships with families through zoom conferences, social media and monthly email newsletters.

Kansas City, Mo

Supervised marketing with an emphasis audience journeys for a nonprofit newspaper and its family of digital products. • Led an interdepartmental team to develop a membership program, including program design, revenue projection and technology upgrades. Managed member acquisition, engagement and retention, reaching 2,500 members in year 1.• Partnered with fundraising team to generate a quarter of a million dollars during twice-yearly digital fund drives.• Managed the development of… Show more Supervised marketing with an emphasis audience journeys for a nonprofit newspaper and its family of digital products. • Led an interdepartmental team to develop a membership program, including program design, revenue projection and technology upgrades. Managed member acquisition, engagement and retention, reaching 2,500 members in year 1.• Partnered with fundraising team to generate a quarter of a million dollars during twice-yearly digital fund drives.• Managed the development of EarthBeat.org. Collaborated with the CEO and editors to develop vision and content, managed web development consultants, provided all marketing.• Implemented digital tools for reader interaction, including newsroom polls, webinars, article comments and storytelling.• Designed and built Monthly Dashboards to present digital KPIs to CEO, editors, writers and staff. Synthesized data for board.• Managed customer service department, marketing staff, consultants and vendors. Show less

• Developed marketing plans for all publications, including advertising, direct mail, publicity, email marketing and social media• Coordinated all company events including webinars, conferences, presentations and trade show exhibits• Managed $300,000 annual marketing budget; forecasted annual subscription revenues with CFO.• Utilized digital platforms to deliver content to new audiences and create revenue streams. Included publishing on Kindle, curating content for themed eBooks… Show more • Developed marketing plans for all publications, including advertising, direct mail, publicity, email marketing and social media• Coordinated all company events including webinars, conferences, presentations and trade show exhibits• Managed $300,000 annual marketing budget; forecasted annual subscription revenues with CFO.• Utilized digital platforms to deliver content to new audiences and create revenue streams. Included publishing on Kindle, curating content for themed eBooks, and creating interactive maps to supplement news reports. Show less

• Promoted sales of trade book titles through advertising, events and social media• Established a company-wide email newsletter strategy to build relationships with readers and drive revenue. Selected the technology platform, developed content, maintained editorial calendars and assessed impact.

Chicago, Illinois, United States

Represented client marketing needs in a fast-paced agency, making sure projects were delivered on schedule and within the budget. Collaborated with in-house creative staff and external vendors for product development. Coordinated planning, promotions, and logistics for three large annual conferences.

Coordinated launch of a digital textbook pilot program in collaboration with 60 university bookstores. Included communicating deadlines, working with publishers, and marketing the digital product to both college students and prospect stores. Served as point of contact for bookstore managers to improve service and technology.

Bs, Business Administration

Senior-level marketing study focused on Consumer Behavior. During my senior year, I completed an internship at MBS Textbook Exchange.

Master'S Degree, Elementary Education And Teaching, On Hold

Coursework on elementary education in pursuit of license to teach, with ongoing coursework toward a Master's. Classes include specific.