Sara Yang Email & Phone Number

Shanghai City, China

Shanghai

- Be responsible for developing, driving and implementing channel marketing activities for channel partners in Greater China to improve partner productivity of sell-out to end-users.- Developing, executing and measuring channel marketing programs and promotions to pursue aggressive growth targets and measure the effectiveness.- Working closely with cross functional teams and sales teams to support growth objectives of sales and OI with effective channel marketing… Show more - Be responsible for developing, driving and implementing channel marketing activities for channel partners in Greater China to improve partner productivity of sell-out to end-users.- Developing, executing and measuring channel marketing programs and promotions to pursue aggressive growth targets and measure the effectiveness.- Working closely with cross functional teams and sales teams to support growth objectives of sales and OI with effective channel marketing initiatives.- Managing channel communication, channel partners’ annual conferences, nationwide events, regional roadshows, etc.- Managing the channel marketing budget to effectively market Honeywell products through partner Marketing Development Funds.- Working closely with all aspects of the business to gather product and channel insights. Driving new product launches through the channel, supporting the efforts of pre and post launch activities, such as product requirements, ongoing marketing activities to ensure channel success.- Ensuring Voice of Customer (VOC) excellence from the channel partners for marketing programs, promotions, product development, competitive intelligence, pricing etc. Responsible for channel partners' satisfaction towards Honeywell marketing support.- Monitoring competitive activity within the channel and form strategic plans to increase market share.- Developing the annual partner business plans alongside sales teams. Show less

Shanghai City, China

- Lead Greater China marketing organization including the Marketing Strategy, Channel Development & Management, Product & Vertical Solution Marketing, Demand Generation & Customer Experience, Field Marketing, Market Research, Integrated Marketing Communications, Digital Marketing and Public Relations.- Responsible for managing the Greater China Field & Chanel Marketing and Marketing Communications to support revenue targets for field sales teams through prescriptive and impactful… Show more - Lead Greater China marketing organization including the Marketing Strategy, Channel Development & Management, Product & Vertical Solution Marketing, Demand Generation & Customer Experience, Field Marketing, Market Research, Integrated Marketing Communications, Digital Marketing and Public Relations.- Responsible for managing the Greater China Field & Chanel Marketing and Marketing Communications to support revenue targets for field sales teams through prescriptive and impactful campaigns & activities. Including defining the go-to-market strategy, vision, positioning, lead generation, strengthening customer engagement with the brand in Greater China, planning and executing effectively all external communications activities to generate awareness and create demand.- Define and develop Greater China marketing strategies and plans by business unit and by industry to accelerate the company's business growth in the region. - Enhance internal sales enablement and marketing operation efficiency, and improve significantly external customer/partner satisfaction towards the company's marketing support. Show less

April 2011 – January 2013Marketing for both Channel Business and High Touch Account Business (B2B marketing, Enterprise Mobility)-Develop marketing plan, communications strategy and key programs, align marketing strategies & tactics with both short- & long-term business goals, and create positive impact to business via effective marketing investment.-Build up thought leadership of Enterprise Mobility Solutions in the key markets(Retail, Healthcare, Manufacturing, The… Show more April 2011 – January 2013Marketing for both Channel Business and High Touch Account Business (B2B marketing, Enterprise Mobility)-Develop marketing plan, communications strategy and key programs, align marketing strategies & tactics with both short- & long-term business goals, and create positive impact to business via effective marketing investment.-Build up thought leadership of Enterprise Mobility Solutions in the key markets(Retail, Healthcare, Manufacturing, The Internet of Things, etc.) via integration of Marketing activities and PR programs. - Design the marketing mix, provide the total marketing solutions and lead the team to drive the integrated marketing for business. (i)Thought Leadership (ii)Demand Generation (iii)Integrated new product/solution GTM launch (iv)Channel Loyalty (v)Sales Enablement (vi)Strategic Account Marketing (vii)Solution Marketing- Manage C-level customer’s annual conference(150+ C-level customers) and nationwide events, media conferences, exhibitions, road shows, etc.August 2005 – April 2011Marketing for Channel Business (B2B marketing, Two-Way Radio & Wireless Network)-Develop channel marketing plan, define annual channel marketing strategy and tactics, measure marketing activities result and control marketing budget.-Drive full cycle channel management, including but not limited to channel mapping, channel recruitment & enablement, demand generation platform and campaigns, as well co-partner activities and partner loyalty programs.-Drive channel incremental business thru focusing on key product channel incentive programs and short term end user promotion.-Manage channel communication & channel partner's annual conference(1000+ attendees), responsible for channel partners' satisfaction towards Motorola marketing support. Show less