Sara York Email & Phone Number

Dublin, Oh, Us

Columbus, Ohio, Us

Senior Director, Program and Resource ManagementProgram Director, Client Experience• Managed communication, internal operations, and deliverables for client multi-channel digital marketing programs.• Led technical web projects & digital marketing service programs from scope creation through project implementation focusing on cross functional leadership to ensure complete project delivery. • Developed project briefs with well-defined success criteria and functional requirements to effectively track and monitor successful ROI against project timelines and budgets ranging from $20k to $750k.• Generated reports detailing project information, presenting results to key stakeholders, senior management, and relevant parties. • Coached a team of 4 program managers, assigned client work, monitored performance of personnel, assigned KPIs and led project oversight. • Oversaw a team of 3 digital designers and website developers, identifying and removing obstacles, adding resource funding, and enabling shared workloads across multiple clients.• Designed, trialed, and lead the implementation of new project management system software, Monday.com, across the agency. Resulting in increased agility, improved cross functional capabilities, enhanced communication, effective workload management, and transparency for client interaction. • Recruited and maintained a network of experienced vendors to meet client needs and deadlines. Negotiated rates and contracts, delivering all assigned work against budget implications.

London, Gb

On Premise Market Manager (Ohio, formerly Ohio/Michigan)• Managed channel growth across two major markets representing 490K cases and $123MM in sales. • Developed and executed annual A&P plan for assigned region of over 11k accounts. Worked cross-functionally to collaborate with key business units to meet financial and timeline targets. • Led distributor and field marketing teams of 40 individuals, in execution, performance management, compliance and communication to support strategic execution of quarterly and annual targets. • Designed and monitored key performance metrics, budgets, and ROI analysis to increase product distribution and drive operational efficiencies. • Managed local and regional partnerships to promote brand awareness and maximize visibility and profitability.• Facilitated requests for proposals, contract negotiations, and end to end execution of branding opportunities within corporate guidelines.• Communicated performance results, new market opportunities, forecasting and competitive insights to executive leaders and partners.

Miami, Florida, Us

District Sales Manager (North American Division)• Managed territory producing $60MM in annual sales while exceeding all monthly and quarterly goals.• Directed team of remote sales associates responsible for more than 500 accounts and 120 retail outlets.• Designed and analyzed operating reports to identify growth opportunities and maximize profitability.• Developed statewide sales training program to enhance efficiency, productivity, and accountability.• Received many performance and team-based awards including Broker of the Year.

Miami, Florida, Us

Sales Associate –, North American Wine & Spirits Division August 2011- October 2013• Managed a profitable territory of over 90 accounts, including high image and high volume key accounts selling exclusively Diageo and Moet Hennessy brands. • Elevated achievement of KPIs, resulting in top volume and share growth among all division sales associates.• Provided exceptional customer service by going to market in an organized and professional way. • Created, planned and executed on premise programming to drive innovation and core brands. • Secured and merchandised key display locations to drive sales volume at retail.• Developed and utilized a cost analysis approach in selling versus competitive brands.