Vice President of Marketing and Chief Brand Maker• Translate market intelligence delivered by the analysis team into marketing tactics that delivered measurable results for clients. • Create and manage firm’s outbound communications.• Educate clients and the industry about marketplace dynamics and trends, through report and article authorship, and public speaking.

• Drive definition and management of all aspects of the MultiTech brand.• Manage all marketing and communications both internal and external.• Support MultiTech as a key player in the industry through partner development and active participation in industry groups including the IoT M2M Council (board), LoRa Alliance (marketing committee) and Smart Texas Alliance (board).

Vice President of Marketing and Chief Brand Maker• Translate market intelligence delivered by the analysis team into marketing tactics that delivered measurable results for clients. • Create and manage firm’s outbound communications.• Educate clients and the industry about marketplace dynamics and trends, through report and article authorship, and public speaking.

• Realize brand promise through a variety of tactics around the globe, including: digital and social media, print and interactive advertising, content marketing, direct mail and e-mail marketing, tradeshows, events, promotions and collateral. • Lead twelve-member tactical and regional team in execution of tactics against a multimillion dollar budget and double-digit growth objectives.• Assist in the integration of newly acquired corporations, expanding into new product and service categories.• Collaborate with senior management, internal and channel sales, and marketing teams globally to fine-tune and effectively execute strategy, projects and programs. • Manage relationships with third-party vendors and partners.

• Owned and operated a boutique marketing consultancy focused on strategic marketing communications, primarily for technology clients. • Established client brand identities and tactical support including: online presence; print and interactive advertising; content marketing; direct mail and e-mail marketing; tradeshows and events; promotions, and collateral to deliver measurable results in both lead and revenue generation. • Clients included: Cisco Systems (mSquared Consulting), Multi-Tech Systems, Sierra Wireless, Connected Development, ORBCOMM, ILS Technology, Digital Safety Technology, Novotech, Xact Technology, Jazz Wireless Data, Beecham Research, Aeris and others.

• Developed corporate strategy based on market insight to drive high-level objectives. • Drove the definition and management of all aspects of the Wavecom brand.• Developed and executed effective annual marketing programs for the Americas region and public events worldwide that built the brand and delivered measurable results in both lead and revenue generation. • Managed relationships with third-party vendors and partners• Educated cross-functional teams on brand strategy to develop internal and external brand ambassadors and deliver consistent, positive brand experiences for all target audiences.

• Shape corporate strategy based on insight into key vertical markets, customers and competitors; technological advancement, and general market conditions in order to achieve high level objectives/metrics.• Drive definition and management of all aspects of the Wavecom brand including corporate values, vision, mission, positioning and personality. • Develop and execute effective annual marketing programs for the Americas region and public events worldwide that build the brand and deliver measurable results in both lead and revenue generation. • Collaborate with upper management, internal and channel sales, and marketing teams globally to fine-tune and effectively execute strategy and programs.• Manage relationships with third-party vendors and partners to develop and execute impactful public events, advertising, promotions and public relations to drive results and develop brand equity across multiple touchpoints. • Identify, direct and implement goals, performance standards, metrics and budgets for marketing communications plans and resources.• Educate cross-functional teams on brand strategy to develop internal and external brand ambassadors and deliver consistent, positive brand experiences for all target audiences.• Accountable for high-quality, timely, on-budge execution across a wide range of projects.

• Created and directed the development of print and interactive advertising, direct mail, promotions and collateral across channels and markets in collaboration with Senior Art Director partner and junior creative teams. • Directed and supervised the work of junior copywriters and outside creative vendors. • Monitored progress of projects to ensure creative integrity and client satisfaction.• Presented concepts to internal management and clients to communicate both tactical and strategic value.• Responsible for extensive research to develop in depth knowledge of clients’ corporate brands, products and markets. • Developed and recommended innovative approaches to brand communications to take clients’ marketing communications to a new level using non-traditional media, events, environmental marketing and promotions. • Recruited and trained junior creative staff. Managed creative resource allocation.• Participated in the development and continuous improvement of project processes to improve clients’ time to market and return on investment.

• Supervised twelve-person executive team and 60 members in development and execution of organizational business including personal development, community service and organizational development.• Oversaw budget and activities to ensure maximal charitable contributions and organizational health.• Led fundraising, development and public relations for organization to promote Jaycees brand within the local community and Durham Jaycees brand among larger Jaycees organization.

• Collaborated with brand management and design partners to obtain in-depth technical knowledge of products and targets, and to communicate effectively at the final stage of the sales process.• Continuously monitored best practices and refined processes to ensure maximum effectiveness of product communications.• Developed program to leverage customer success stories for marketing to prospects across multiple vertical industries globally.• Coordinated with sales and product marketing to identify and develop references relevant to current market conditions.• As a member of the core desktop brand team, developed messaging and materials for the launch of a new desktop brand.• Wrote collateral and Web copy and newsletter articles. Maintained and distributed style guides. • Managed special brand development projects including internal training events.

• Managed public relations for a variety of technology clients to deliver measurable value and enhance overall brand strategy.• Wrote press release, media advisories, corporate and product profiles, articles and speeches.• Organized interviews, press tours, conferences and other public events.

Covered mergers and acquisitions during period of broadcast deregulation. Wrote and edited two weekly columns. Met daily and weekly deadlines. Some copy editing and page layout.