Sara Hasan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Client: Oreo USA + Scale (Nabisco Multi-Brand)-Leads strategic planning and execution for 20+ social and digital campaigns, optimizing budget allocation through data-driven insights to maximize ROI and campaign success.-Manages $100M+ paid media budgets, implementing streamlined financial processes to enhance operational efficiency.-Developed paid media strategy for the OREO Star Wars collaboration, balancing proven and innovative tactics to double impressions, clicks, and video views compared to benchmarks. Collaborated with cross-functional agencies on a cohesive plan, driving record breaking sales and increasing market share.-Champions test-and-learn initiatives to drive innovation and enhance brand visibility.-Tracks campaign performance using KPIs, delivering actionable insights that optimize campaigns in real time for efficiencies, while also informing strategies for future campaigns to ensure growth.-Facilitates cross-functional collaboration across 16 clients, 8 agencies, and 15+ platform representatives, ensuring smooth campaign execution and fostering strong partnerships.-Trusted to oversee end-to-end influencer marketing campaigns, from talent selection and contracts to content strategy, ensuring brand and creator authenticity and legal compliance, allowing clients to focus on high-level goals and final approvals.-Advocated for authentic content by guiding OREO Thins Holiday creator through multiple revisions to ensure her concept aligned with her personal brand. Resulted in 2M organic views in 1 day and generated positive audience sentiment for the organic feel.-Mentors junior staff, fostering professional growth and team collaboration, while addressing challenges with empathy and kind candor.-Earned multiple commendations from VP’s for noteworthy performance, recognized in monthly emails to VaynerMedia leadership, including CEO Gary Vaynerchuk.

New York, Ny, Us

Mondelez Canada accounts: Oreo, Ritz, Triscuit, Crispers, Premium Plus, Peek Freans-Handled the day to day communication for 6 Mondelēz brands at a time, ensuring smooth execution through meticulous management of meetings, timelines and campaign trackers.-Developed highly effective marketing toolkits and guides that streamlined internal processes for improved campaign execution, leading to their adoption by external teams.-Ensured platform compliance and best practices across social and digital channels, optimizing content effectiveness.-Tailored campaigns to Canadian markets, effectively targeting English and French-speaking audiences, resulting in improved engagement and sentiment.

New York, Ny, Us

Mondelez Canada accounts: Oreo, 4 Cadbury Chocolate brands, Peek Freans

Sara@drtragency.com-Built and actively manages a roster of 200+ creators through strategic networking, relationship maintenance, and cold outreach, fostering connections that provide diverse talent options and drive increased brand opportunities, resulting in stronger campaign performance andexpanded audience reach.-Executes influencer marketing campaigns for 10+ brands, leveraging an understanding of brand identity to create authentic, high-impact content across Instagram, TikTok, and YouTube, to drive awareness and engagement for partners.-Negotiates contracts with brands, ensuring clear agreements and fair terms for the talent.Identifies new revenue streams, expanding the company's presence and marketing footprint.-Curates events and secures sponsorships.-Creates artist and talent EPK's.

-Executed personalized paid media strategy utilizing Facebook and Instagram ads for 100+ shows -Created segmentation strategies and executed email campaigns that targeted fans -Ran, scheduled and curated content for two social media accounts across all platforms, creating a unique voice for the brand-Implemented customer activation through weekly contests and emails while engaging with purchase behavior for 30k+ customers via Hive.io-Marketing liaison between agencies, artist management and in-house teams -Utilized Asana and Trello for project management and sprint planning

-Planned details for 100+ shows including artist transportation, hospitality, technical production and contracts-Developed promotional campaigns and formed a loyal following which allocated to $80,000+ worth of hard copy tickets and VIP tables personally sold-Built strong networks through integrated marketing efforts targeting social groups, professional and college sports teams and the college demographic

-Negotiated and booked shows for my artist including opening acts for Tory Lanez, PnB Rock, Sheck Wes, Famous Dex and Afrochella-Built and led team of 13+ creatives (producers/engineers, video/photographers, graphic designers, etc.)-Developed end-to-end strategy for marketing, PR, visual and legal departments-Cultivated social media accounts by 30% utilizing SMO techniques and paid promotion-Designed merchandise, conceptualized video/photoshoot treatments, scheduled day-to-day functions and studio sessions-Coordinated brand partnership opportunities -Solved conflicts and worked efficiently under pressure and in a fast paced environment -Maintained relationships with C-level executives

-Executed all marketing, CRM and business development initiatives along-side the business co-founder-Executed enticing email marketing campaigns utilizing A/B testing through Cloze, Mail Chimp and Reply.io-Acquired and managed 100+ accounts (Artists, Managers & their teams) by pitching product and implementing the seven-step sales process, successfully converting users over from our competitor and industry vet, Master Tour-Effectively wrote optimized content for blog, ran social media accounts and evaluated analytics -Ideated new avenues of revenue and user growth, including new features-Conducted in-depth market research on competitive landscape, industry trends and created attractive reports-Kept abreast of evolving music industry, touring industry and digital marketing technologies

Us

-Pitched detailed brand activation and partnership ideas to executive team using in-depth research methods and the ability to see brands as people-Leveraged my knowledge and passion for Hip-hop culture to create the department's first database of urban brands and multicultural agencies, introducing previously unfamiliar brands -Wrote captivating copy for weekly newsletters sent to WBR clientelle and utilized InDesign to create one-sheets and pitch decks -Used Microsoft Excel to analyze an artist questionnaire database and report results-Analyzed music videos for product placements each week-Curated playlists on Sharp to optimize Sync pitches to WBR clients

-Advanced over 280 shows and events serving as an artist liaison, handling run of show and organizing travel, production and show arrangements-Supported lead buyer with artist and market research for artist offer submission-Reviewed, edited and compared over 280 contracts and riders to ensure accuracy of show details-Managed communication between artist teams, agencies and the venue-Settled guarantees and versus deals with tour managers after shows

-Recognized a small niche opportunity based on surroundings in school-Built a brand around selling a service to my peers in school-Executed market research on campus to determine effective pricing strategy-Hired 2 additional makeup artists to accommodate high demand-Retained over 30% of our customers for more than 5 sessions

Philadelphia, Pa, Us

-Built awareness among the public and all College constituencies and promoted financial support for the College-Strengthened ties between the alumni body, donors and the College; assisting with the coordination of alumni communications, special events and donor stewardship-Worked with the Alumni Relations and Development staff to create annual giving direct-response solicitations and event marketing materials-Created and maintained blog with original content -Maintained sections of the Facebook, Linked In, newsletter, website and blog pages-Created and updated subpages for reunion class years and alumni events-Created and designed flyers-Coordinated social media initiatives that supported the College’s fundraising and alumni outreach efforts-Assisted staff at events

-Founded company based on my passion for baking -Executed market research to determine effective pricing and marketing strategies-Hired 1 additional baker to keep up with demand-Ran business operations and marketing efforts-Built website and business cards-Lead all product creative design

Columbus, Oh, Us

Los Angeles, California, Us

Bsba, Entrepreneurship/Entrepreneurial Studies And Marketing

Education record