Mentora e formadora da iniciativa Voice Leadership da Nova SBE, com o objetivo de aumentar a competitividade das PMEs portuguesas.Sou formadora em dois módulos: Crescimento e Internacionalização & Gestão de Clientes

The Future Female Founders program supports women in the development of business ideas, from the idea phase to the creation of the company. It's an initiative from Portuguese Women in Tech.I took the opportunity to develop my business idea and present it to a team of mentors, with the objective of obtaining feedback and tips for the road ahead.

New challenge as senior City Analyst for Barcelona.The objective: follow the city trends, listen to the consumer, and finally input those insights into our formal planning processes.

During the birth of my second child, I took a sabbatical leave to prioritize my family. I used this time to visit my loved ones in Portugal and spend quality time with my daughters.This break allowed me to recharge my professional batteries and gave me the opportunity to focus on the most significant aspect of my life - my family.

Responsible for South EMEA Sales Planning, managing a team of 8 members across Portugal, Spain, Italy and Greece.The focus was aligning roadmaps and processes with the recent strategic directions of the organization, always keeping focus on mutual profitability. Financial Trade Terms and discounts’ planning.Main responsibilities:1) Territory Strategic planning on a 3-year scope with special dedication to our top partners, ensuring a healthy and sustainable growth for the organization.2) Account Business Planning, coordinating a team of 4 Account Planners across South EMEA, focused on maximizing retail sales and mutual profitability, strengthening Nike's and Strategic Account's relationships.3) Territory Category Planning, focused on maximizing the Categories piece linked to our accounts, with 1 member dedicated to this area of business.4) Key Cities focus, with 1 City Analyst responsible for coordinating all efforts on tracking and planning our 2 global cities: Barcelona and Milan.5) Inter-departmental joint venture to execute our 1-year business plan, in close collaboration with the Finance area to guarantee accuracy at all marketplace dimensions relevant for our industry.

With a Southern Europe scope (Portugal, Spain and Italy), my aim was, together with Finance, to plan and execute our strategic goals at a 1-3-year level. These plans included our Strategic forward looking on a 3-year scope, with special dedication to our top partners, ensuring a healthy and sustainable growth for the organization. The execution of the 1-year business plan, coming from the strategic piece, counted on an inter-departmental joint venture, with close collaboration with the Controlling area to guarantee accuracy on all marketplace dimensions relevant for our industry. Key responsibilities:1) Strategic planning on a 3 year scope with special dedication to our top partners, ensuring a healthy and sustainable growth for the company.2) Business Planning: coordinate a team of 5 Business Planners across Southern Europe, focused on maximizing retail sales and mutual profitability, strengthening Nike's and Strategic Account's relationships.3) Category Planning: focused on maximizing the categories piece linked with our accounts, with 2 members dedicated to this area of business.4) Inter-departmental joint venture to execute our 1 year business plan, in close collaboration with the Controlling area to guarantee accuracy at all marketplace dimensions relevant for our industry.

With an Iberian scope and a team of two analysts, my mission was to drive and improve Strategic Planning and Business Management within Sales, according to the Territory strategy and always aligned and in conjunction with Finance. Top priority was to minimize Nike risks and increase both the company’s and customers’ profitability, across all dimensions of the business. Main projects were related to the implementation of the Territory discounts’ strategy (at all levels, including planning and execution), and the submission of all business-related forecasts, according with accounts and categories’ strategic visions. In order to achieve this mission, I had a team that helped provide business analysis outlining Risks & Opportunities on a daily, weekly and monthly/quarter basis.

Like the previous position, my role was to manage the planning capabilities for both Sport Zone & Base, a Spanish buying group with various account types. The work was mostly centered on profitability and maximization of the client's seasonal OTB for the various account types. Daily focus on the top accounts responsible for the largest part of the business. Link with Operations, Finance and Marketing.

In a newly created position, I set up and implemented the commercial initiatives and tools regarding Category Management activity with the client – assortments’ optimization by season, commercial and promotional activity, new projects inside the strategic categories, mutual profitability & development of a global partnership project with the client aimed at maximizing business opportunities in a context of international expansion. It was a joint work with other departments, and I was the point person for Operations, Finance and Retail Marketing.

Category Manager, working with all brands of DPGP division (mass market, both brand L'Oréal Paris and Maybelline). Main work developed around assortment optimization and store openings' management with the following clients: Auchan, perfumeries, Leclerc, Feira Nova. Flagship stores' openings and layouts customization. Main projects: complete transformation of the perfumery area at “Jumbo de Almada” with a new layout and reorganization of categories, with the objective of maximizing sales. For this transformation several teams were created between client and suppliers, always with our team’s leadership; creation of the “Leclerc de Braga” perfumery area, beginning with the layout definition and finishing with the construction of the store materials.

Joint work with Sales team in order to fully integrate both marketing and commercial plans with the clients' strategy. Main client Sonae with fully dedication to the most relevant promotional activities during the year. During this time my commercial capacities were enhanced due to the need of working close with the commercial department (ex: joint meetings with the clients)

As Brand Manager I was mainly responsible for product launches and guarantee a healthy distribution accross channels. Competition studies and advertisement were also part of the job, as well as budget and category P&L.

4 months field experience with Pingo Doce and Intermarche clients. Main characteristic of the experience: being able to introduce "in&out" campaigns like the solar campaign and avoid out-of-stock situations.

Marketing assistant on make-up brand Maybelline. Launches management (logistics management, number of references management, prices definition). Promotional activity management on client.