Leader of a team of 4 that aims to drive traditional trade partners to digitization by creating online strategic commercial tools. Main responsibilities included:1. Development and supervision of the strategy and planning for the digital B2B department: project management, drive cross-functional workflows, budget control and results tracking and reporting 2. Community management: inbound marketing, content and communication plan management, UX/UI improvement, processes automation, email marketing journeys, retailer as a service, CRMResults: Increased monthly log in by 110% vs previous year. 3. Loyalty campaigns management - content and sales incentivesResults: 35% sales average increase 2nd semester vs 1st semester. 4. New business opportunities definition and implementation.Implementation of the 1st Trade NPS System in the company that allows to monitor feedback and fuel strategic decisions Results: More than 3000 stores participating with a NPS result on company’s score above 40 points.

Responsible for the strategy of the referral program for the B2B network, to ensure that all leads generated via the B2B referral program had a high conversion on product trial Main responsibilities included:1. Development of new product features to better fit business and consumer needs. Results: 20% increase of users in database and 40% increase in active partners performance.2. Creation of user stories, testing all developments in QA and PROD environment, liaise with IT to meet business needs3. Quarterly digital marketing campaigns to boost lead generationResults: Avg 20% increase of lead generation before COVID, 400% of lead generation increase during COVID;4. Analyze, track and report on program growth to drive new business opportunities

Responsible for the creation of online and offline branded content for trade partners (Spain & Portugal). Main responsibilities included: 1. Preparation of the yearly digital marketing content calendar aligned with the overall communication plan and business strategy in the Iberian Cluster Markets2. Setting of communication guidelines including user generated content tone of voice, visual identity, and storytelling creative copywriting skills3. Coordination of production of high-quality digital media while adhering to content guidelines, according to UX and SEO best practice4. Measurement of impact of content and work with Google analytics to analyze performance in order to derive insights

Part of a team that used design thinking methodologies to create innovative experiences, identify synergies and optimize processes. Responsible for developing consumer centric brand campaigns for both combustible brands and reduced risk products (IQOS). Main accountabilities include: - Analyzing consumer needs by devising and presenting creative solutions to address them within the framework of the company’s brand strategies; - Development of communication campaigns (events, website for prizes’ redemption, OOH, shopping windows, trade materials); - Results’ tracking.

Main tasks: Responsible for territory management. Brand activations on site and consumer insights in points of sale. Presentation of solutions based on profiling with the aim of increasing consumer awareness.

Full-time consultancy internship at a Portuguese Oil&Gas market leader company as part of University Final Thesis. | GRADE: 18 / 20.My tasks consisted of stock analysis, process mapping, weekly reporting and presentations to Managers & University Supervisor. This allowed us to successfully optimize the GPL bottle stock and redifine the GPL business model.

Organizing recruitment events and group dynamics, conception of creative online challenges and email marketing.