Sara Askelöf Email & Phone Number

Copenhagen, Denmark

Stockholm, Sweden

At Viaplay Group, formerly also known as Nordic Entertainment Group and MTG Sweden I have been working with both non-scripted and scripted for TV3 and Viaplay. In my first two years I was an Executive Producer for non-scripted and head of scripted/Executive Producer for TV3. Then I continued as an Executive Producer and Head of Scripted Content Sweden at Viaplay.Some of my shows are Ronja the Robber’s Daughter, Börje – The Journey of a Legend, Threesome, HUSS, Partisan, Harmonica, Dinner with my EX, Honour, the Camilla Läckberg soap opera Lyckoviken/Hammarvik, Secret Admirer and Thunder in my heart (both winners of Kristallen, the Swedish Emmy Award), and several more including documentaries and live shows such as Swedish heroes.Except from being deeply involved in all the creative aspect of a show from start to finish, the Executive Producer also has the project management and creative role within other departments such as PR and marketing.As Head of Scripted Content, I simultaneously maintained my own production volume as an Executive Producer and led a team of up to four other Executive Producers, supporting them and the production companies to maximize the potential of each show.

Stockholm, Sweden

Anagram acquired Pocket Entertainment in 2013, and I continued as head of sales. My position later developed into being Executive Producer continuing working even more with format development of larger projects, format sales and AFP/branded content. I worked closely with the TV channels and other distributors. I was also responsible for AFP and integration in AFP-related productions and was Executive Producer on on-going productions. When needed, I also acted as a producer from time to time. I worked with both scripted and non-scripted productions/formats on all platforms.

Stockholm, Sweden

Combining my experience and massive interest in film and television together with my background in marketing and sales, I found a great match at the web tv production company Pocket Entertainment. I started as a project manager in sales and then continued as head of sales. My job included format development for both scripted and non-scripted web series, digital strategies, adaptation of formats matching a specific commercial brand, and sales within AFP/branded content-related productions.

Mini Mba, International Financing And Business Development

Acting Program In French And English, Education In Theatre And Film

Master'S Degree In International Marketing

Nantes School of Management, France

Market Analysis, Market Law, Business Economics, International Marketing

Ecole Supérieure de Commerce de Grenoble, France

Business Economics, Marketing And Internationalisation

BI Norwegian Business School (formerly the Norwegian School of Marketing), Oslo, Norway

Intensive Course For Actors Focused On The Film Expression

Stockholm Academy of Dramatic Arts, Stockholm, Sweden

Interpretation Of Scenes, Voice, Gestures, Etc. Additional Courses Oriented Towards Film

Kulturama, Stockholm, Sweden