Responsible for leading brand marketing strategies, developing tactics and bringing Whimsigirl's values to life in storytelling across channels. • Lead creative output for social, leveraging consumer and cultural insights to makecontent travel further• Accountable for weekly, monthly, quarterly and annual planning and reporting• Support the development of tactics to grow the size of Whimsigirl's online audience• Increase engagement through consumer and channel insights• Lead Whimsigirl’s effort to build our community of likeminded customers• Support goals, set KPIs and be responsible for measurement

My involvement was with RIUH (www.riuh.com.my), a curated creative platform under the realm of MyCreative Ventures. My responsibilities included brand development, content management, and event marketing. Content Creation1) To formulate, plan, and execute engaging content plan that is in-line with RIUH's objectives2) Grow community engagement through various approaches - Curate engaging content, creative visual creations, website layout, contests, and amplifying campaigns3) Conduct market research as well as generate key creative ideas 4) Create a monthly report which includes content acitivities and performancesManagement of Vendors1) To seek and secure creative vendors/workshops on a monthly basis and other events by RIUH2) Cultivate new relationships and maintain existing relationships3) Ensure everything's in place during the event3) Maintains data on vendor's, workshop's, and performance's feedback4) Keeping content databases up to dateEvents Management & Marketing1) To support and facilitate events planning & execution - Vendors Management : Compile vendors, workshops, and performances setup requirements / project details - On-ground event activities management: manage part-timers, internal staffs and assist in preapring on-ground A&P collaterals - Prepare exhibitor's mamual/handbook & post event report - Vendors management : overlooks quotations compilations, cost analysis, on-ground set up, payment processing, post-event follow up2) Work together in execute a 360 degree event marketing activities of RIUH within the given budget to drive maximum foot fall3) Manage and develop content created by users to be repurposed for our social handlesWebsite Management1) Assist in curating and managing website's contentBrand Development & Communications1) Assist in drawing Roadmap towards brand development2) Assist in identifying new and relevant subject matter, ensuring branding is built into the content plan.www.riuh.com.my

- Developes current identity, packaging, site design, photography, and styling- Manages Whimsigirl's digital marketing including social media campaigns & e-mail marketing- Develops key brand messages across all communications platforms: print, digital, social media and a physical boutique

- Lead and responsible for @hotyo.studio social media presence- Implement digital marketing strategy through email newsletters & blog content

- Assisted on preparing collaterals to be sent to lifestyle brand’s affiliates- Researched and created weekly competitors analysis- In-charged of guest lists for events, e.g; store launches, pop-up shops, etc.

- Designed marketing posters, lookbooks & business cards- Styled and handled the occasional photo shoots- Managed the in-store boutique and retail management