Sara is a seasoned marketing professional and the dynamic Marketing and Communications Director at Leadership Fairfax. Armed with a Master's degree in Marketing from the American University, Sara brings a wealth of knowledge and strategic acumen to the forefront of the organization.In her current role, Sara not only strategically crafts compelling content but also sets the strategic marketing strategy that resonates across various channels, including the Leadership Fairfax website, social media platforms, and impactful email campaigns. A true data aficionado, she deftly monitors and analyzes campaign performance, implementing data-driven adjustments for maximum impact. Sara takes the reins of digital campaigns, ensuring brand consistency across SEO, SEM, email marketing, and social media advertising. Her prowess extends to design and visual identity management, maintaining a cohesive brand presence across all communication channels.Prior to her role at Leadership Fairfax, Sara served as the Marketing Director at TTR Sotheby’s International Realty. Here, she led the charge in brand campaigns, market tests, and diverse marketing initiatives. Sara's role involved not just designing marketing collateral but also creating engaging content and managing social media platforms to elevate the online presence of the luxury real estate company. A meticulous professional, she diligently measured, tracked, and reported marketing performance, aligning efforts with defined goals and KPIs.Beyond her professional endeavors, Sara has a noteworthy record of pioneering successful initiatives. She played a pivotal role in launching Lebanon's inaugural wellness exhibition, The Art of Wellness, attracting a staggering 120,000 annual visitors and securing sponsorships from esteemed Health and Wellness brands in the MENA region. Demonstrating a commitment to women's empowerment, she opened The Art of Wellness Popup store at ABC Verdun and co-founded Afk'art World, an online concept store empowering Lebanese women designers and creating jobs for vulnerable women. Her dedication also extends to The International Foundation for Women's Empowerment (IFWE), a non-partisan organization dedicated to helping women thrive personally and professionally.Sara is not just a marketing professional; she is a trailblazer, a visionary, and a committed advocate for positive change. Her exceptional skills, achievements, and unwavering commitment, including setting strategic marketing strategy, make her a standout professional in the field of marketing and beyond.