-Strategy, management, and optimization of all marketing initiatives.-Develop marketing department goals and tactical plans to meet company revenue goals. -Manage marketing department employees and vendor specialists. -Lead marketing strategies across diverse channels, including: Blog and SEO, paid inbound, social media, email, website, digital and on-site events, etc. -Direct all content marketing efforts from persona detailing, pillar / message area of focus, topic ideation, and cross-channel promotion. -Oversee all email nurturing campaigns, segmentation, and automation.-Define, track, and analyze all marketing KPIs for ROI.

-As part of the Executive Leadership Team, I managed the Customer Success Department comprised of Account Strategists and Project Managers.-Build strategies for customer handoff, onboarding, engagement, and retention.-Develop new upsell and cross-sell opportunities that align with customer needs. -Serve as the voice of the customer. Collect and relay customer feedback and insights for continuous product improvement.-Collaborate and participate in Customer Experience Journey Mapping. -Align department with company goals, initiatives, and KPIs.-Create effective department and operational procedures, policies, and standards.-Grow the department as needed: recruiting, onboarding, and coaching / mentoring.-Strategize and execute customer success plans.

-Lead Marketing Strategist for a number of U.S. home builders, consulting on a variety of topics and specialties, including:• Marketing Strategy• Customer Experience• Customer Journey Mapping• Persona Defining• Digital Marketing• Marketing Automation + HubSpot• Marketing Metrics and Analysis / ROI Analysis + Google Analytics• Email Marketing• Social Media Marketing• User Testing • Content Marketing• Media Management• ...and other ad-hoc consulting topics-Consult on and manage all areas of the funnel for clients, from brand awareness and media buys, to lead nurturing and content creation, to post-close referral engagement.-Manage and determine the strategy, KPIs, media investment, and inbound/outbounddeliverables for all digital marketing campaigns.-Develop and deliver strategic annual goals and tactical quarterly plans with detailed recommendations to achieve organizational growth.-Lead all content marketing efforts, from persona detailing to content creation and publishing: Blogs, whitepapers, organic social, etc.-Develop and execute all email nurturing campaigns, segmentation, and automation.-Manage media budgets and advertising: PPC, digital display, social media paid ads, etc.-Manage a team of producers, project managers, UX designers, technical developers, and external agencies on timelines, priorities, sequences, and methods of execution.-Create and present detailed analytics, performance, and ROI reviews to C-suite executives on an annual and quarterly basis to highlight successes, identify areas for optimization, and get organizational buy-in on proposed initiatives.-Build and maintain strong, long-lasting customer relationships. -Act as the main point of contact for all matters specific to my accounts.-Develop customer success plans to ensure clients achieve their goals. Monitor and report on the progress of these plans.

As a member of the Client Services Department, the Email Marketing Manager is solely responsible for the strategy, management and deployment of 50+ lead gen, brand awareness, and nurturing email campaigns per month.They work directly with other departments (design, content, development, etc.) to align all aspects of the campaign with campaign goals, user experience, and best practices. Responsible for tracking all analytics and reporting metrics back to the Bokka Team and Client, using their knowledge to identify trends, successes and areas for improvement. Client Service / Account Management:• Coordinate and lead monthly meetings with Account Managers and Clients to identify email topics based on Client objectives and high-performing content. • Create campaign calendars for the Client, Bokka Departments and Vendors, outlining production, review, approval and deployment dates. • Direct contact for Clients regarding email campaigns - Responsible for presenting during Weekly Client Meetings and responding to Client questions and/or concerns via email and phone. Campaign Development:• Work directly with and coordinate Vendors along with other Bokka Departments to ensure campaigns meet identified goals, incorporate a strong user experience and align with proven best practices.This includes proofreading and updating email content, providing art feedback, and testing templates on multiple devices and email clients. • Create comprehensive content outlines for writers and detailed TargetProcess cards for Bokka Departments, giving specific direction for tasks. List Management:• Import monthly lists to ESP and map attributes for segmentation. • Export monthly unsubscribes for Clients, ensuring CAN-SPAM compliance. Analytics:• Create monthly dashboards to record email campaign metrics and behavioral patterns. • Create monthly email campaign summaries for clients, outlining campaign successes, areas for improvement, and overall trends.

Email and Promotional Marketing - Campaign Development/Management: Strategize, define and manage all content and promotions for marketing emails and brick-and-mortar campaigns. This includes, but is not limited to, retention campaigns, retargeting campaigns, traffic drivers, prospect/lead drips, confirmation and transactional emails, client announcements, sale flyers, social media posts and on-location offers for holidays and special promotions. Assist in the planning and launch of new products through online/e-commerce and brick-and-mortar announcements/promotions. Reprice all current product and service offers to align with company margins and objectives. Account Management:Support strategic partnerships, SlimGenics Foundation grant recipients and vendors. Event Planning:Organize SlimGenics participation in local Colorado and Minnesota events resulting in brand awareness, thought leadership and lead generation. Copywriting: Manage content and collaborate on design within creative services department for monthly customer subscribed newsletters, online blog and bimonthly internal newsletters. Proofread and modified several internal and client facing materials for both print and digital. Marketing Analytics: Maintain annual marketing offer calendars and Google Docs. Track email metrics, open rates, CTR, conversion rates and revenue generation to ensure a strong ROI. Grow online subscriptions to company newsletter and online shop offers.Social Media: Support department by monitoring and pushing content on social media platforms, such as Facebook, LinkedIn, Twitter, Pinterest, SlimGenics Online Community and Yelp.

Email Marketing - Campaign Development/Management:Effectively and efficiently managed a wide range of programs and deliverables for the demand generation team. Created and delivered landing pages and email campaigns from initial offer and message development to final distribution and follow-up on resulting leads. Account Management:Independently coordinated with vendors for all areas of campaign development and execution. Copywriting:Proofread and edited whitepapers, emails and other miscellaneous marketing deliverables. Marketing Analytics:Improved creative calendars, marketing reports and tracking documentation.

Social Media:Created attention-grabbing posts on social-media sites, which includes Facebook and Twitter. Marketing/Advertising Analytics:Tracked and compiled advertising data from a variety of online platforms to create weekly campaign summaries and complete campaign summaries. Transferred street team leads into a comprehensive reporting mechanism. Created and implemented the "Proof of Performance" process and document for clients and company sales representatives on paid-advertising.