Sara Smith Email & Phone Number

Grand Junction, CO, US

Colorado, United States

-Strategy, management, and optimization of all marketing initiatives.-Develop marketing department goals and tactical plans to meet company revenue goals. -Manage marketing department employees and vendor specialists. -Lead marketing strategies across diverse channels, including: Blog and SEO, paid inbound, social media, email, website, digital and on-site.

-As part of the Executive Leadership Team, I managed the Customer Success Department comprised of Account Strategists and Project Managers.-Build strategies for customer handoff, onboarding, engagement, and retention.-Develop new upsell and cross-sell opportunities that align with customer needs. -Serve as the voice of the customer. Collect and relay.

• Lead Marketing Strategist for a number of U.S. home builders, consulting on a variety of topics and specialties, including:
• Marketing Strategy
• Customer Experience
• Customer Journey Mapping
• Persona Defining
• Digital Marketing

• As a member of the Client Services Department, the Email Marketing Manager is solely responsible for the strategy, management and deployment of 50+ lead gen, brand awareness, and nurturing email campaigns per.
• Coordinate and lead monthly meetings with Account Managers and Clients to identify email topics based on Client objectives and high-performing content.
• Create campaign calendars for the Client, Bokka Departments and Vendors, outlining production, review, approval and deployment dates.
• Direct contact for Clients regarding email campaigns - Responsible for presenting during Weekly Client Meetings and responding to Client questions and/or concerns via email and phone. Campaign Development:
• Work directly with and coordinate Vendors along with other Bokka Departments to ensure campaigns meet identified goals, incorporate a strong user experience and align with proven best practices.This includes.
• Create comprehensive content outlines for writers and detailed TargetProcess cards for Bokka Departments, giving specific direction for tasks. List Management:

Greater Denver Area

Email and Promotional Marketing - Campaign Development/Management: Strategize, define and manage all content and promotions for marketing emails and brick-and-mortar campaigns. This includes, but is not limited to, retention campaigns, retargeting campaigns, traffic drivers, prospect/lead drips, confirmation and transactional emails, client announcements.

Greater Denver Area

Email Marketing - Campaign Development/Management:Effectively and efficiently managed a wide range of programs and deliverables for the demand generation team. Created and delivered landing pages and email campaigns from initial offer and message development to final distribution and follow-up on resulting leads. Account Management:Independently.

Greater Denver Area

Social Media:Created attention-grabbing posts on social-media sites, which includes Facebook and Twitter. Marketing/Advertising Analytics:Tracked and compiled advertising data from a variety of online platforms to create weekly campaign summaries and complete campaign summaries. Transferred street team leads into a comprehensive reporting mechanism..