Sara Baldwin Email and Phone Number

2021-PresentLead the technical product management team across web and eCommerce (corporate website, inclusive access, and eCommerce integrations), login, registration, and internal administrator tools. Rebuilt our web and eCommerce ecosystem from front to back, including new UI architecture, replacement of mission-critical legacy systems, and integration of third-party commercial software. Currently focused on integrating new products and business units into our solution and building future-forward, scalable features. 2019-2021Lead the technical product management team across enabling services (identity, licensing, login, and registration), internal administrator tools, and web and eCommerce (corporate website, inclusive access, and eCommerce integrations). Major focus was on building and scaling enterprise identity and licensing services across McGraw Hill's Higher Ed, PreK-12, and International businesses.

Built and scaled enterprise identity and licensing services and common registration and login experiences for McGraw-Hill’s digital learning ecosystem. Ensured a seamless, intuitive experience for customers, especially those who use multiple McGraw-Hill learning applications. Prioritized requirements across multiple business units and Agile development teams. Also owned Inclusive Access services, McGraw Hill's customer-facing website (mheducation.com), and eCommerce purchasing.

Realize is Pearson's flagship K12 learning management system. I was focused on customer-facing features and integrations with other systems, both internal and external to Pearson (e.g. assessment engine, adaptive learning engine, identity and access management services, and class/roster services).

Built software tools and APIs to streamline customer workflows for managing user accounts, classes, rosters, licenses, and products in Pearson's digital ecosystem. Defined and executed on interoperability requirements related to identity and access management for all Pearson School learning platforms. Managed year-long product roadmap, defined requirements for development teams, and prioritized multiple Agile/Kanban backlogs. Worked closely with digital editors, marketing and communications managers, software development teams, technical support engineers, and sales representatives across Pearson.

As part of a small startup team, I did whatever it took to support the Alleyoop community, help students find success with the product, and represent the voice of the customer. This included handling support requests, creating help content, moderating user-generated content, creating instructional videos, selecting third-party tools, ensuring the online safety of our students, managing the relationship with our tutoring service in India, approaching new content partners, and anything else to improve the customer experience.

Managed the member support operation; self-service help center; community expert program (Destination Experts); tools/infrastructure projects; and all moderation activities for an extremely large, active community of forums and wiki pages. Led customer outreach efforts regarding site changes, hot-button issues, and bugs. Shared customer feedback throughout the organization in the context of business needs. Ultimately, my goal was to support TripAdvisor customers and make the TripAdvisor community a more helpful and welcoming place.

Brijit was an online content curation site. As one of the first employees, I read, summarized, and reviewed 20-30 articles per day.

Worked with the marketing team to write, research, design, and compile proposals, brochures, awards submissions, and press releases. Wrote extensive project descriptions for the company's website redesign.

Eyes and ears of the creator/writer/executive producer. Superior organization, negotiation, and relationship skills were required, including the ability to manipulate hotel and airline reservationists. Wrote all character blog posts for the show's Sony website.

Best job ever. In four words: coffee, phones, copies, groceries. Protected writers from emergencies like hunger, thirst, and loneliness. Performed political research and wrote blog posts as a campaign staffer for the show's Warner Brothers website.