Built a two-sided marketplace from concept to beta to deliver a unique solution that integrated travel and pet care.- Performed extensive market research to identify target market, pinpoint realistic competitors and understand key problems in the pet care and travel industries. - Defined product roadmap that aligned with the product and company strategic vision.- Crystalized product differentiation ideas (hard-to-copy) into key features, e.g., social media mutual contacts… Show more Built a two-sided marketplace from concept to beta to deliver a unique solution that integrated travel and pet care.- Performed extensive market research to identify target market, pinpoint realistic competitors and understand key problems in the pet care and travel industries. - Defined product roadmap that aligned with the product and company strategic vision.- Crystalized product differentiation ideas (hard-to-copy) into key features, e.g., social media mutual contacts, background checks, and two-way market exchanges.- Worked closely with legal and finance to ensure prompt delivery of value while being compliant with the California Consumer Privacy Act and keeping a clear monetization strategy.- Collected and analyzed market data together with user feedback by using Hotjar, Google Analytics, user interviews, user surveys, etc. to improve user acquisition funnel and reduce drop-off rate.- Communicated clear product design plans to lead engineers and effectively delivered key milestones.- Developed and executed organic strategic marketing plan that resulted in 250 user-sign ups and 11 pet sits before COVID-19 impacted the USA travel industry.- Recruited senior advisors from major Silicon Valley companies. Pet Digs is a platform that connects pet owners with traveling pet sitters. Pet owners receive free, in-home pet sitting in exchange for offering free accommodation to pet sitters. Pet lovers travel more freely and pets stay comfortable in their own homes, it's a win-win for everyone! Show less

- Designed and coordinated luxury, bespoke itineraries worldwide for 600+ US clients annually. - Responsible for 4M+ in annual revenue. - Developed and maintained long-term strategic partnerships with luxury lifestyle and travel clubs to sell exclusive products.- Collaborated with internal departments to provide a seamless experience for clients and improve success criteria.- Ran extensive research on destinations while analyzing client feedback to improve existing products.

- Created and sold luxury, custom-designed journeys throughout Latin America to US and European clients.- Responsible for 2M+ in annual revenue.- Orchestrated product development projects, such as webinar trainings for new partnerships. - Performed on-site inspections for improvement of existing products while evaluating new ones.

- Conducted market research to identify essential points of sale and improve product portfolio strategy. - Designed and distributed printed marketing collateral to increase brand awareness. - Created and sold a wide variety of print and online ad packages to partners (e.g., hotels, shops, and restaurants).