Sara Beth Naylor Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

♦ Responsible for co-leading the Verizon Paid Search team and spearheading initiatives to grow client partnership for & beyond Search ♦ Proactively train, manage and coach 3+ direct reports, emphasizing professional growth & process development/documentation

Greater Atlanta Area

♦ Owned day-to-day client relationship, strategy, forecasting and reporting as Search lead across multiple Verizon lines of business♦ Collaborated with various digital teams and partners to develop holistic business recommendations and seamless presentations♦ Owned all tests and new vendor relationships (Pinterest, 4C, Perform Media, etc.) including strategy, account setup and reporting

Greater Atlanta Area

♦ Responsible for campaign strategy, planning and activation, bidding and pacing optimizations, device and promotion launches, new vendor relationships, weekly and ad hoc reporting, billing and QA for the Verizon Wireless client ♦ Lead all facets of the Hum Verizon Vehicle line of business, including day-to-day needs, campaign strategy and planning in collaboration with digital channels, bidding and pacing, reporting, internal and external meetings, testing and client communication♦ Assist with new hire training, allocation of team responsibilities and teaching the Performics/UGA AdWords Certification program

Greater Atlanta Area

♦ Managed the build, optimization, strategy, landing page and ad copy testing, QA and reporting of Mobile, Awareness, Promotions, Sponsorships, Customer Care and Prepaid segments within the Verizon Wireless account via DoubleClick, AdWords Editor, Bing Ads Editor and Gemini for Advertisers♦ Expanded the Accessories program with proactive reporting and recommendations, leading to increased project funding ♦ Planned strategy and budget, built and launched paid search accounts for two new lines of Verizon’s business, go90 app and Hum

Norcross, Ga

♦ Cultivated creative business planning skills while drafting social media postings for 40 companies♦ Communicated clearly and efficiently with team to strategize monthly content plans for clients♦ Developed appropriate writing and editing voices for clients pertaining to their specific industries in order to boost SEO and improve engagement and influence on social sites

Augusta, Georgia

♦ Collaborated with the executive board to understand business goals and brainstorm opportunities to improve marketing and strategy of the company’s printed and digital platforms ♦ Assisted in planning and execution of Savannah Morning News Best of Preps event in May

Athens, Ga

♦ Designed and created promotional packages to drop off at local businesses in order to increase catering profits♦ Improved attention to detail and accuracy through the responsibility of setting up and delivering catering orders

296 W Broad St, Athens, Ga

♦ Developed time management skills by balancing a 15-20 hour workweek with 14 hours of coursework♦ Managed up to $400+ a shift; take orders, serve customers, bus tables, and wash dishes♦ Assisted in training 1-2 new employees a month on company procedures and policies

Athens, Georgia

♦ Facilitated communication between CEO and team members through face-to-face and e-mail correspondences ♦ Increased productivity and improved team organization with standardized strategies and tactical workshops ♦ Helped management develop tactics to better penetrate the company’s target market

The Classic Center, Athens, Georgia

♦ Drafted press releases, weekly newsletters and blog posts via Constant Contact to promote Athens as a travel destination ♦ Assisted with all media requests, press visits and special projects ♦ Enhanced engagement and following of the bureau’s Facebook, Twitter, Instagram and Pinterest pages with daily postings

3300 Healy Dr Winston-Salem, Nc

♦ Acquired an appreciation for organization by assisting employees in several departments of the corporate office♦ Developed strong customer service skills by interacting with clients and customers♦ Maintained the filing system to ensure easy access for staff

Bachelor Of Science (B.S.), Consumer Journalism, Cum Laude

Activities and Societies: The Little Red Book, Ad Club, UGA Miracle, College of Family and Consumer Sciences Student AmbassadorGPA: 3.67

Education record