Sara Moon Email & Phone Number

Lehi, UT, US

• R&D / Innovation / UX ResearchLead Designer of Key Products:
• Back Office & Presenter Tools — designed desired tools for Presenters to more easily and effectively promote, grow, and mentor other Presenters in their business (Eg. a gift-card gifting system, referral affiliate.
• Younique Beauty Guide — an innovative, web-based virtual try-on experience, launched in August 2019.
• Younique "Shopping List" — an easy way for the Presenter to bundle and share product recommendations for a customer to easily purchase, August 2019.
• Younique Looks Social Platform — a way for Younique Presenters to grow and share their business through photos and video content. The platform allows Presenters to link products used in their content for customers to.

Salt Lake City, Utah, US

• Creating an end-to-end user-centered vision of the SendOutCards product offering from the app UX through the printed products (eg. paper type, card catalog designs, printing options, card types).
• Setting the framework for sustainable products and work to build the vision and strategy with technical director for new features, improvements and development—communicate decisions and vision to stakeholders.
• Leading the IT/Product development team with UX by wireframing concepts—illustrate ideas that resolve pain points and assess next steps for healthy development.
• Integrating UX and design into an iterative idea development process with creative team helping to bridge gaps between visual design, technology, experience and communication.
• Aligning cross-functional communication between departments by organizing and documenting information; design flowcharts and diagrams; create project briefs.
• Directly influencing project partners toward establishing goal alignment: work closely with VPs of Marketing, Training and Operations to create marketing strategy and scope for product releases and keep brand integrity.

Salt Lake City, Utah, US

• Improved overall UI/UX and visual credibility of SendOutCards with new website and updated apps.
• Designed corporate visual style guide, and maintained set standards in new projects.
• Redesigned card catalog and edited software experience to be user friendly and facilitate new printing options.
• Initiated full rebrand of SendOutCards online presence to attract and serve a younger, tech-savvy audience.
• Spearheaded expansive corporate website menu change, introducing an intuitive desktop navigation logic and a mobile optimized navigation solution.
• Created and managed content for software deliverables and helped develop marketing release strategy.

Riverton, Utah, US

• Key participant in the exploratory team 'SUNBO' (Stampin’ Up! New Business Opportunity) during late 2013 / early 2014:+ Created a hypothetical company to test market fit and product fit for a business idea centered on.
• Developed innovative business model and brand strategy with team for Apostrophe S.
• Directed development partner in design and UI implementation utilizing agile workflow.
• Established brand in multiple social media channels, designed brand channel graphics, and generated regular post content including copy and visuals.
• Coordinated with ITS and marketing leads to ensure strategic alignment across the online customer experience.
• Designed, wrote copy and coordinated photography for event, training, and marketing deliverables.

Riverton, Utah, US

• Partnered with Marketing and regularly managed several concurrent promotional, branding, social media and UI/UX projects from beginning to end—consistently meeting deadlines.
• Designed online marketing deliverables for national and international promotional campaigns and coordinated and directed photo shoots for a diverse range of web and print projects.
• Developed full branding, concept and style guide for Paper Pumpkin, a monthly subscription kit product.
• Assisted in brand establishment and guidelines for proprietary digital crafting software, MDS.
• Concepted, designed and illustrated for company product development including rubber stamps, patterned designer paper, and digital scrapbooking suites.
• Designed signage, booklets, collateral, web graphics, and other materials for large corporate events.

Ogden, UT, US

+ Closely worked with Student Association advisors and student government to concept and develop design for student activities.+ Designed posters, flyers, web graphics, mailers and more for WSU involvement's activities and school bookstore.

+ Produced and fabricated design for a variety of projects including style guides, proposals, booklets, internal branding and design changes. + Assisted head illustrator with production needs.+ Assisted in business tasks including archiving design, mail outs, emails and other staff needs.

Bachelor Of Fine Arts (Bfa), Visual Communication

Certified Somatic Healer, Healing Arts

Certified Transformational Embodiment Coach, Additional Modalities: Breathwork, Nlp, & Etf

Certified Breathwork Facilitator, Breathwork

200Ryt, Scholé Yoga Level Two Certification, Yoga Teacher Training/Yoga Therapy

Associate Of Science, Marketing

Cosmetology License; Esthetics License, Cosmetology/Cosmetologist, General