Director Of Engagement Marketing
Current- Architected and executed an omnichannel lifecycle marketing strategy for 90M members across three brands, increasing conversions by 11% across email, SMS, push notifications, outbound phone and direct mail.- Revitalized community engagement initiatives, introduced user- generated content, optimizing customer testimonials, driving a 5% uplift in brand sentiment across social platforms.- Pioneered data-driven marketing approaches, implementing A/B testing and predictive analytics to optimize campaign performance, leading to a 42% increase in engagement rates.- Leveraged cutting-edge AI and ML technologies to hyper-personalize marketing communications, resulting in a 53% improvement in click-through rates and a 116% in consumer engagement. - Strategically led the development and execution of an integrated content strategy across all marketing channels, leveraging insights from industry and consumer trends to ensure a cohesive brand narrative.- Led a team of six who manage engagement and retention lifecycle marketing, migration of consumer brands, content and media strategy, and testimonials; offering guidance and performance feedback to ensure seamless project execution and ongoing professional development.
