Sara Brace Email & Phone Number

Cedar Rapids, Iowa, United States

 Draft clear, compelling and audience-focused external copy for web, print, video and social media. Craft informative and engaging copy for internal communications. Review creative briefs to identify the project goals and target audiences, perform research through online searches, existing research reviews and interviews with SMEs, then develop a creative concept. Collaborate closely with designers, photographers, videographers and project managers to produce content that supports the corporate brand, drives business and informs employees. Proof/edit content from fellow copywriters to ensure copy is on brand and consistent. Build positive relationships with in-house clients, employees and other business partners.

Cedar Rapids, Iowa

 Wrote creative, engaging and action-driven email, direct mail and digital advertising for undergraduate, graduate and online audiences based on research and market insights. Constructed data-informed messaging architecture and target personas that serve as a roadmap for content development. Drafted SEO copy to drive brand awareness and increase conversions. Coordinated with internal stakeholders to ensure copy and visual identity align and meet client expectations.

Cedar Rapids, Iowa Area

 Partnered with Account Director to support one of the largest MedTouch client accounts. Advanced client requests and projects by collaborating between account, project and technical teams. Monitored overall client profitability and identified upsell opportunities for the CRM pipeline.

Addison, Texas

 Drafted content for print and digital channels Wrote creative briefs and communicated job specifications to production teams. Developed internal process documentation to increase efficiency and productivity.

Richardson, Texas

 On boarded all new accounts and cultivated strong relationships. Coordinated with clients to collect and proofread website content, while writing marketing copy. Utilized SEO strategies to increase positioning on the SERPs.

Cedar Falls, Iowa

 Edited stories and created attractive page layouts using Adobe InDesign and Photoshop. Researched, investigated and interviewed and interviewed sources relevant to assigned stories. Wrote compelling articles for the news and arts and entertainment sections.

Bachelor Of Arts, English, Journalism

Activities and Societies: Omega Rho chapter of Sigma Tau Delta: International English Honor Society. University of Northern Iowa Regent 7.

Associate Of Arts, Liberal Arts

Activities and Societies: Phi Theta Kappa International Honor Society of the Two Year CollegeDean's list four semesters G.P.A.: 3.80 / 4.00