Sara Braun Email & Phone Number

Pittsburgh, Pa, Us

Shirley, Massachusetts, Us

Baltimore, Maryland, Us

Pittsburgh, Pa, Us

Promoted to define and implement strategies across Industrial, Aerospace, and Packaging business units (BUs) that yield sustainable top-line growth. Work closely with BU leaders and members of the executive comittee. Develop recommendations in response to competitive environment; introduce processes to address issues and collaborate with BU global leadership teams to ensure alignment with business objectives. Drive portfolio strategy across BUs/sub-segments to identify best opportunities for growth. Drive M&A efforts for the BUs including strategy definition, pipeline development, due diligence and integration.

Pittsburgh, Pa, Us

Manage 7 direct reports and full team of 30+ including digital marketing and insights• Led brand architecture for PPG with focus on B2B efforts. Created master brand strategy and brand and portfolio architecture that streamlined sales. • Developed roadmap for improved customer experience through digital transformation. • Launched consumer segmentation study; delivered 80%+ return on investment (ROI) in initial year with highly-targeted media efforts.

Led all aspects of flagship brand with almost $1B in revenue. Managed a cross-functional team of 25+ and oversee marketing multi-million dollar marketing budget. • Drove successful health & wellness renovation of flagship "blue box" (removing artificial dyes) • Turned around declining sales from Millennial consumers to realize $15M+ increase in first year revenue and single digit household penetration growth. • Doubled effectiveness and reversed penetration declines among Millennials, drove ROI 48%, and efficiency 23%.

Led $900M+ portfolio of condiments, driving bottom line growth and efficient marketing campaigns. Created and implemented innovative marketing campaigns in highly-competitive categories. • Achieved growth of 6% net revenue, 9% profit for Miracle Whip, Kraft Mayo, & Grey Poupon portfolio. • Nominated for Emmy Award for best commercial for video campaign for Grey Poupon

Cross-functional rotation in sales.Charged with leading Kraft/Nabisco retail and shopper investment at some of nation’s most complex and fragmented retailers. Conceived growth and customer engagement strategies, which included developing and executing bold, region-specific programs. Strengthened sales relationships with retailers and brands.• Delivered 3% revenue growth and increased marketing investment 20%.• Spearheaded multi-category Super Bowl program that realized 22% increase in sales.• Initiated and led Houston Astros marketing program for Oreo and Ritz; delivered 6% (Oreo) and 21% (Ritz) increase in regional sales.

Governed top-25 Kraft brand marketing program with accountability for $20M annual budget. Developed and led implementation of marketing and pricing strategies and innovation to achieve .9 point increase in market share during tenure.

Brand Manager 2003-2006Promoted to manage multiple category brand portfolios. Launched first single-serve mac & cheese cup, which tripled initial forecast and became $100M+ platform.

Promoted from Associate to Sr. Associate after one year. Worked on Easy Mac and Miracle Whip.

New York, Ny, Us

Develop branded publishing products for Food & Wine and Travel & Leisure Magazine Brands. Managed licensing programs.

Mba, Management

Ba, Communication And Media Studies