Sara Reeves Email & Phone Number

Minneapolis, Mn, Us

Bay City, Oregon, Us

Portfolio Company of Insignia Capital Group

Medina, Minnesota, Us

Recruited by Polaris for my transformational skills to build an entirely new function responsible for introducing and adapting traditional CPG category management principles to the Powersports Industry.Created the first category management strategy and vision for Polaris, the largest Powersports company in the world, focusing on optimizing space, assortment, and merchandising.Led the cross functional Polaris Retail Experience (PRE) project, designed to elevate the in-store experience through improved store navigation, interactive, educational displays, and increased customer engagement.

Minneapolis, Minnesota, Us

Promoted into newly created, enhanced role covering U.S. and Global. Led all Snacking Category Management initiatives and strategies nationally and for key retailers across the globe. Leveraged critical thinking and cross-functional collaboration to create the first of its kind omnichannel vision for the Bars category, incorporating consumer insights, assortment recommendations, and price pack architecture.Partnered with every major US retailer on key category projects, driving positive sales and distribution results.

Minneapolis, Minnesota, Us

Led National Category Management team for the Snacks Operating Unit. (Granola Bars, Fruit Snacks, Salty Snacks, & Nutrition Bars). Chaired the U.S. Bars Council and represented Sales on the Global Bars Council. Provided Snacking category strategy expertise and insights to international teams.

Minneapolis, Minnesota, Us

Cross-functional rotational role; brought over from Retail Sales specifically to create the first Category Management Strategy for the channel, including establishing key metrics, processes, and growth stories. Created & implemented new assortment tool and expanded GMI's distribution within key c-store retailers.

Minneapolis, Minnesota, Us

Sales liaison between the 5 Business Units and the DDD Sales Region (Discount, Drug, Dollar)Served as the "right hand woman" to the region director, ensuring all aspects of the National Trade Plan ran smoothly.

Minneapolis, Minnesota, Us

PSM for the Pillsbury Division, specifically on Ref Baked Goods.

Minneapolis, Minnesota, Us

CDM for Meals

Minneapolis, Minnesota, Us

Big G and Baking Trade support for Supervalu & Mid America regions. Influenced marketing divisions to secure incremental funding for region customers. Managed overall trade spending for the region. Received Customer Service Award.

Minneapolis, Minnesota, Us

Customer Account Manager in the Supervalu Region. Primary customers: Dierberg's & Shop N Save. Managed all business for our ref. & frozen categories including Yoplait yogurt, Totinos pizza, Pillsbury Toaster Strudel, & Green Giant.

Minneapolis, Minnesota, Us

Led a newly developed team that supported our sales teams with customer specific consumer data (both panel & primary) to drive key company initiatives.