Sara Brody Email & Phone Number

New York, NY, US

• Clients: Mars, Staples, Maine Lobster Marketing Collaborative, Maine Seafood, GoTo
• Steward agency-client relationships, providing digital marketing counsel and day-to-day operations of social, influencer, and content engines for Mars Petcare, Staples, GoTo, and the Maine Lobster Marketing.
• Integrate with public relations, brand strategy, creative, influencer, development, paid media and analytics teams leading strategic planning to build, launch, execute and measure marketing programs, corporate.
• Lead a team of six digital strategists, overseeing performance, strategic development, and career growth

New York, NY, US

• Clients: Maine Lobster Marketing Collaborative, McDonalds, Staples, Abbott Nutrition, Takeda, Massachusetts Health Connector
• Manage account and social program operations and planning, providing proactive and reactive reputational counsel to marketing leadership at McDonalds, Staples, the MLMC, and the Massachusetts Health Connector
• Navigated partnerships with celebrity spokespeople for McDonalds and Staples, leading media training, digital content, editorial calendars, community management, paid and organic social media strategy and advising on.

New York, NY, US

• Clients: Maine Lobster Marketing Collaborative, Carbonite, Massachusetts Health Connector
• Promoted to digital and client experience lead for the MLMC, led a team of earned and digital media experts to produce in-person events, live broadcasts, video and photography assets, and influencer and media.
• Acted as project and personnel manager, overseeing complex workstreams and budgets to drive efficiencies and ensure high quality execution of internal and external projects

New York, NY, US

• Clients: Maine Lobster Marketing Collaborative, Carbonite, TIAA, Verisign, ReadyRefresh by Nestlé, Charles River Laboratories
• Led the day-to-day marketing relaunch of the MLMC brand, including development of a new website, social channels, and 15+ in-person events
• Managed Carbonite’s social media team, including agency and client-side staff, overseeing day-to-day operations, content, community, tools, and analytics

New York, NY, US

• Clients: Maine Lobster Marketing Collaborative, L.L.Bean, Vlasic, Verisign, Nestlé Waters (S.Pellegrino, ReadyRefresh by Nestlé, Nestlé Pure Life), Charles River Laboratories
• Launched and administered Verisign’s 30th anniversary of.com contest and corporate newsroom
• Led influencer marketing for the launches of the Farmer’s Garden by Vlasic brand and three Nestlé Pure Life seasonal campaigns driving trial with couponing and inspirational content

New York, NY, US

• Clients: L.L.Bean, Nestlé Waters (S.Pellegrino), QlikTech, Iron Mountain
• Ran day-to-day social media for S.Pellegrino, ReadyRefresh by Nestlé, and Charles River Laboratories providing digital engagement strategies and quarterly editorial board leadership with client-side marketers
• Generated event attendance for L.L.Bean’s Bootmobile college tour, leveraging paid and organic social media initiatives to drive foot traffic for upcoming campus visits

New York, NY, US

• Clients: L.L.Bean, General Motors, QlikTech, Iron Mountain
• Administered L.L.Bean’s 100th anniversary celebration, launching a microsite and contest experience, facilitating 365 gear giveaways, and generating and analyzing more than 1mm social media engagements
• Operationalized social media for QlikTech and Iron Mountain, developing and implementing ways of working for editorial calendars, community management, and measurement

Allston, MA, US

• Advance client’s social media with large scale promotions, community management, and content generation and optimization
• Launched Sweettweets, a new candy product from Topps, Inc., with a social media campaign which directly generated more than $15,000 in sales
• Drove digital channels growth for Samsonite and Pearson Education through social media contests, coupon programs, blog content, and routine reporting and analysis
• Conceptualize and develop integrated digital media campaigns including social media activation, interactive contests, search engine optimization, blogger outreach, and media buys
• Responsible for supporting corporate social media marketing, new product development and content production for company branded white papers

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science